Courtney Johnston

Regional Director of Sales at Fairbrook Hotels, LLC | Frederick, Maryland, United States

About Courtney Johnston

Courtney Johnston serves as the Regional Director of Sales at Fairbrook Hotels, LLC, where she plays a pivotal role in driving revenue growth across five diverse properties. With a keen eye for market trends and competitor activities, Courtney develops and implements innovative sales strategies that not only align with the company's overarching objectives but also enhance customer satisfaction and loyalty. Her expertise in business development and marketing strategy enables her to identify new opportunities and optimize existing sales channels, ensuring that each property achieves its financial targets.

In her leadership role, Courtney recruits, trains, and manages a dynamic team of sales professionals, fostering a culture of excellence and accountability. She sets clear performance goals and provides ongoing coaching, empowering her team to excel in direct sales and sales operations. Through regular performance evaluations, she ensures that her team remains motivated and aligned with the company's vision, ultimately driving success across all properties.

Courtney's skills as a Certified Tourism Ambassador and her proficiency in public speaking further enhance her ability to connect with clients and stakeholders, making her a valuable asset to Fairbrook Hotels. Outside of her professional commitments, she finds balance and inspiration in her personal life through activities such as yoga, horseback riding, hiking, and camping with her dog, as well as indulging in her love for reading. This blend of professional dedication and personal passion fuels her drive to create memorable experiences for guests and elevate the Fairbrook brand in the competitive hospitality landscape.

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