A creative and passionate digital leader with a proven track record for innovative, results-driven and consumer-centric digital strategies, I have dedicated the past 7 years to working with global fashion & luxury brands on building their Digital Communications & Brand Content strategies. Today I am responsible for Global Digital Communications, Digital Content & Social Media at Lacoste, based in Paris, France. My team’s focus being to reinforce the brand’s desirability and drive its profitability internationally via Digital Marketing, Content & Media. A graduate of the University of Toronto (BA) and Sciences-Po Paris (Master’s degree in Finance & Strategy), I don't shy away from challenges, and recently partnered on launching a disruptive and daring wildlife expedition company: “Legends of the Wild”. Organizing wildlife expeditions around ongoing scientific field research, our concept is truly groundbreaking and seams the boundaries between eco-tourism and conservation. Expertise: Digital Content Production, Social Media, Budget Planning & Monitoring, Digital Media Planning (Display, Search, Social), Integrated Digital Campaigns (PR, Advertising, Social Media), Strategic Planning, Product & Collection Launches. Speaker: - ICT Spring Europe, Innovating the Customer Experience - Luxembourg, May 2015 - Le Point, The Revolution of Data Marketing - Paris, May 2015 - Facebook Brand Summit, Brand & Video Summit - Paris, April 2015 - Decoded Fashion, Digital Content & Customer Experience - Paris, March 2015 - Stratégies Digital Week @ Microsoft Paris, Digital Innovation - Paris, March 2015 - MC Factory, Brands & Social Media - Paris, April 2014 - Paris 2.0 @ la Gaïté Lyrique - Paris, March 2014 - Fédération Française du Prêt à Porter, Fashion & Social Media - Paris, December 2011

International Digital Communications & Social Media Manager @ - Manage & oversee 3 digital poles – Digital Content, Digital Media & Social Media – with the objective to reinforce the brand’s desirability and drive its profitability internationally via Digital Marketing - Lead global digital content production & editorial strategy for Lacoste for all digital levers, driving awareness for Lacoste campaigns, collections & the brand’s over 80 year story, and connecting brand and audience through the common passion points of fashion, sports & French savoir-faire - Manage Lacoste’s global online media strategy, including planning and roll-out of international online advertising campaigns - Worked on the re-launch of Lacoste.com, aiming at providing the most user-friendly, consumer-centric & content-rich ecommerce experience for Lacoste online shoppers - Developed, launched and continue to oversee Lacoste's brand presence internationally on all social platforms, including Snap Chat & Chinese SNS, working in direct partnership with platforms & agencies on best practices in content and distribution strategy - Led Lacoste to be recognized as the 12th Fashion brand worldwide for Social Media in 2014 by the L2 Digital Think Tank - Responsible for social advertising spending, working in direct partnership with platforms & agencies to drive engagement & online conversion via platforms - Management of a 6 member team From October 2013 to Present (2 years 1 month) Paris Area, FranceDigital Communications Manager @ - Lead global digital project management, overseeing the digital initiatives of the brand and its licensees internationally, aiming at ensuring one holistic brand message across all devices, assets & partners. - Lead global social strategy, focused on driving awareness and engagement & working in direct partnership with platforms & agencies to innovate & continually optimize presence - Developed, launched & oversaw social strategy in China, aiming at adapting content and distribution according to local best practices - Worked in partnership with Media team on global digital campaign strategy & budget allocation & managing the launch & performance analysis of digital media campaigns across 13 markets - Management of a 2 member team From July 2012 to October 2013 (1 year 4 months) Paris Area, FranceDigital Communications Executive @ - Developed, launched and oversaw the social media strategy & presence of Lacoste on Facebook, Twitter, YouTube, Tumblr, Pinterest, Instagram, Flickr - Lead Lacoste to be recognized as 9th fashion brand worldwide on Facebook and 1st French brand from 2010 to 2012 - Oversaw digital coordination with global teams & partners to adapt central digital best practices to global digital brand strategy, with specific focus on Asia - Managed the seasonal digital content updates of Lacoste.com & digital media campaign outrolls - Established analysis & reporting tools to aggregate brand activity across multiple platforms and track success and optimizations From June 2010 to July 2012 (2 years 2 months) Paris Area, FranceCommunications Assistant @ - Worked with the Director of Communications on the organization of ELLE Magazine events - Assisted in developing and pitching promotional partnership proposals to relevant Fashion & Media contacts - Oversaw the execution of press kits, key media contact lists, & the updating of the ELLE press clipping reports From January 2010 to June 2010 (6 months) Paris Area, FranceMarketing Assistant @ - Assisted the Director of Marketing on the elaboration of monthly sales reports, competition analysis and market research & new product launches - Lead in the weekly inventory management throughout the US retail and wholesale divisions - Managed the VCA watchstrap program for US retail and wholesale boutiques with local suppliers From November 2008 to June 2009 (8 months) Greater New York City AreaCommunications Assistant @ - Worked with the Director of PR to place stories and manage inbound press inquiries - Introduced social media into Christie’s traditional media plans, spearheading the use of ASmallWorld for relevant promotional events - Oversaw the execution of press kits, key media contact lists, & the updating of the Christie’s press clipping reports From September 2007 to February 2008 (6 months) Greater New York City Area

Master's Degree, Finance & Strategy (International Business), Cum Laude @ Sciences Po From 2006 to 2008 Honours B.A., Political Science & Ibero-American studies, With Distinction @ University of Toronto - Trinity College From 2002 to 2006 High School Degree, High Honours @ Branksome Hall From 1997 to 2002 Constance Smith is skilled in: French, Blogging, Italian, English, Spanish, Digital Marketing, Digital Media, Digital Strategy, Social Media, Social Media Marketing, Digital Communication, Digital Communication..., eCommunications, Online Advertising, Facebook, New Media, Marketing, Community Management, Strategy, Fashion, International Relations, Marketing Communications, Corporate Communications, E-commerce, Twitter, Marketing Strategy, Management, Advertising, Online Marketing