Durrell Johnson

Durrell Johnson serves as the Communication and Outreach Director at the NC Counts Coalition, where he leverages over 15 years of experience in strategic communication, photojournalism, and media production to foster impactful relationships among diverse stakeholders. In his current role, Durrell is instrumental in establishing partnerships between government entities, nonprofit organizations, and community leaders, emphasizing the critical importance of the census in supporting outreach initiatives within communities of color. His expertise in strategic communications allows him to craft compelling narratives that resonate with various audiences, ensuring that the significance of accurate census participation is understood and prioritized.

One of Durrell’s key projects involved the development and execution of a comprehensive crisis rapid response plan to address the evolving landscape of census operations. This initiative not only showcased his adeptness in crisis management but also highlighted his ability to adapt communication strategies in real-time to meet the needs of the community. Furthermore, Durrell has been a staunch advocate for census support at the North Carolina General Assembly, where he effectively communicates the vital role that accurate census data plays in resource allocation and policy-making.

With a robust skill set that includes social media management, video production, and public speaking, Durrell is dedicated to educating stakeholders on the importance of the census and mobilizing community engagement. His commitment to fostering inclusive dialogue and collaboration positions him as a key leader in the ongoing effort to ensure that every voice is counted, ultimately contributing to a more equitable society. Through his work at the NC Counts Coalition, Durrell Johnson continues to make significant strides in promoting civic participation and empowering marginalized communities.