With over 15 years of digital marketing experience, Chris brings a perspective to projects that reflects a strong understanding of design, marketing, and user experience. He is a digital native who leads with a strategic vision, and is able to identify how best to use art and technology to create better communication.
Chris has been able to make his impact leading creative and technology teams on projects ranging from healthcare professional focused iPad projects and mobile web applications to social media campaigns and digital communication strategies. He is most comfortable leveraging creative and technological solutions for advertising and marketing challenges.
For almost a decade, Chris' career has been focused on innovating in healthcare communications. His portfolio includes award winning digital projects and work from the 10 largest pharmaceutical companies. His perspectives on mobile health technologies and social media marketing have appeared in trade journals and white papers.
Specialties: Digital marketing and strategy, user experience, digital creative, healthcare marketing, user interface design, web development, mobile web technology, mobile strategy, social media, ipad detailing, search engine marketing, search engine optimization, style guidelines, digital branding, branding, creative management, technology, presentations, html, css, and solving marketing problems.
SVP, Director of Digital Strategy @ Creating digital experiences that inform and engage audiences in all categories of healthcare communication. Providing innovative solutions leveraging social media, mobile, app-based, CRM, and paid media programs with a focus on the needs of modern pharmaceutical and wellness companies. From October 2014 to Present (1 year 3 months) VP, Director of Digital Strategy @ Defining and guiding best practices in digital communication, marketing, awareness efforts, and multi-channel branding. Conceiving programs that provide the best user experiences, design, implementation, and measurement models that deliver unique and sustainable results for clients. Creating dialogue with partners and clients that identify and forecast needs that can adapt to industry changes and shifts in consumer and professional markets. From August 2013 to October 2014 (1 year 3 months) VP, Digital Strategy @ Develops digital strategies that combine technology, user experience, creative, and analytics for optimal impact. Leads a team of Interactive Creative Directors, Art Directors, and User Experience experts to design, develop, and maintain multi-channel communication programs. Specializing in identifying and utilizing new media for best reach and audience engagement. Creating engaging social media, video and interactive programs for implementation on the web, kiosks, smartphones and the exam room.
Digital Strategist and Creative Director for Team Chemistry, a multi-agency WPP initiative to provide best of class services to Janssen Pharmaceuticals. Reporting to brand-leadership (Chemists) to provide innovative solutions for specific Janssen products and audiences. A leader within Team Chemistry’s Digital Council, Tablet Detail Leadership Team and Digital Creative Lead for several flagship pharmaceutical brands. From June 2010 to August 2013 (3 years 3 months) Creative Director @ Creative Director for industry-leading, pharmaceutical marketing and interactive agency. Expertise in user interface design, web design, development, and online marketing. Leads and manages a large group of Designers and Developers from concept to implementation resulting in engaging web sites, applications, kiosks, and digital marketing projects for pharmaceutical and bio-tech industry leaders. Working closely with account leadership to identify new business opportunities and present recommended solutions to agency clients. From July 2009 to June 2010 (1 year) Group Supervisor and Media Developer @ Interactive media development and group manager for front-end development and interface design team. Projects range from multiple audience websites, web-based and desktop applications, search engine marketing and optimization, viral and social media marketing, podcasts, and mobile applications. From May 2006 to July 2009 (3 years 3 months) Senior Web Developer @ From October 2003 to May 2006 (2 years 8 months) Art Director @ From October 1997 to October 2003 (6 years 1 month) Intern @ Intern for Rowan University Publications Department. Charged with page lay-out, illustration and image editing. From 1995 to 1997 (2 years)
Rowan University Chris Cullmann is skilled in: Digital Strategy, HTML 5, CSS, Creative Direction, Interactive Marketing, Pharmaceutical Industry, healthcare marketing, iPad Design, iPad Development, Digital Marketing, Marketing Strategy, Web Design, Digital Branding, Interactive Creative Direction, Mobile
Websites:
http://www.chriscullmann.com,
http://www.ogilvycommonhealth.com/