My name is Jonathan Richman (not the singer) and I'm Chief Brand Officer and Partner at Northlich. Northlich, founded in 1949, is a brand engagement agency headquartered in Cincinnati with offices in Columbus and Cleveland. We specialize in building interest and provoking action. We’re best known for the strategic insights that drive our word-of-mouth/influencer, creative, public relations
My name is Jonathan Richman (not the singer) and I'm Chief Brand Officer and Partner at Northlich. Northlich, founded in 1949, is a brand engagement agency headquartered in Cincinnati with offices in Columbus and Cleveland. We specialize in building interest and provoking action. We’re best known for the strategic insights that drive our word-of-mouth/influencer, creative, public relations and media planning/buying practices.
I am also the founder of Dose (http://dose.co) and Expound (https://expound.io). Dose develops innovative software and services to solve the marketing challenges of the world's leading healthcare companies. Expound is a SaaS platform designed to modernize customer market research.
My previous job was as Vice President, Product Marketing for Cincinnati-based startup Zipscene ( http://zipscene.com ), an integrated digital marketing platform for the restaurant industry. I was responsible for leading product development and all marketing and thought leadership efforts for Zipscene.
Prior to joining Zipscene, I was group director of Insights and Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) for nearly five years and was responsible for providing strategic direction and leadership for its clients.
I was the creator and author of popular industry blog Dose of Digital, which provides insights on digital marketing in the health industry. AdAge Power 150 named it one of the top overall marketing blogs.
Prior to joining Possible Worldwide in 2007, I worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership and marketing. In my last role, I was U.S. Brand Leader for Faslodex, a company that produces specialty injectable treatment for advanced breast cancer.
Chief Brand Officer, Partner @ Leading account, strategy, PR/content strategy, new business, and media planning/buying divisions within the agency From September 2015 to Present (4 months) Cincinnati AreaFounder @ Expound is modernized customer market research. Instead of conducting a formal research study to figure out who your customers are, what they like, what they don't, etc, we use your existing database to give you a detailed look at your customers. And instead of taking months, you get results in days (and for a lot less than a typical research study). From November 2014 to Present (1 year 2 months) Cincinnati AreaFounder & Principal @ Founder and Principal
Dose develops innovative software and services to solve the marketing challenges of the world's leading healthcare companies. From data analysis and training to marketing strategy and product development, we've provided direction to some of the world's leading companies.
Some ideas of what we do:
- Content Creation - Looking to do more outreach and thought leadership? We can develop content that gets attention. This includes short and long form articles (like this: http://linkd.in/1CFMlEU) and also presentations. These are perfect for internal training and updates and also for external use to impress clients. We can deliver the content for you or be behind the scenes.
- Digital Marketing Strategy - From step one to rolling out tactics, we've done it all, so we can help you no matter where you are in the process. And since we've been in the industry, we know what works, what doesn't, and what will get you into trouble.
- Data Management and Analysis - If you're like most companies, you've got data, but have no idea how to use it. That's where we come in. We take all the data you've gathered and turn it into useful and easy to read visualizations. Maybe like this map that visualizes customer growth over time for one of our clients: http://bit.ly/1O8x8gf
-MVP Strategy and Development - MVP = Minimum Viable Product. If you're thinking about developing software, an app, or some platform, talk to us first. We help you figure out how to get to market quickly without a giant investment so you can figure out what the market thinks before spending too much. We've done it before including our own customer research platform, Expound (https://expound.io). From June 2014 to September 2015 (1 year 4 months) Cincinnati AreaVP Marketing @ Zipscene is software platform designed to help restaurants better manage their customer data and automatically deliver highly targeted messages based on that data.
Responsible for the development of the company’s product roadmap, client digital marketing strategy, external marketing, and sales support. Developed four new product lines that are now the foundational elements of the Zipscene platform. Lead high-level client strategy consulting, new business pitches, and marketing collateral creation. From January 2012 to June 2014 (2 years 6 months) Cincinnati AreaGroup Director, Insights and Planning @ Leading strategic planning for a number of clients in our Cincinnati office ranging from consumer goods to healthcare. Serve as the lead for thought leadership development and content creation for the office. From April 2011 to January 2012 (10 months) Cincinnati AreaCreator and Author @ I write the popular pharma and healthcare industry blog, Dose of Digital (http://www.doseofdigital.com), which provides insights on digital marketing in healthcare. Dose of Digital is listed in the top 150 marketing blogs according to AdAge's Power150. From December 2008 to January 2012 (3 years 2 months) Cincinnati AreaDirector of Social Media @ Leading the company efforts in social media from the Cincinnati office focusing on clients including P&G, ConAgra Foods, and J&J. From February 2011 to March 2011 (2 months) Director of Social Media @ Leading company-wide social media efforts for all current clients and heading up our thought leadership in this area From June 2010 to February 2011 (9 months) Director of Strategic Planning @ Responsible for finding partnership opportunities for new and existing clients and providing strategic direction for major healthcare clients. From April 2007 to May 2010 (3 years 2 months) Principal @ Served as principal and founder of marketing consulting firm, Focus Fields, concentrating on helping small businesses with their marketing challenges. Main services include: brand positioning and messaging, brand guideline development, corporate identity, customer and channel segmentation. From January 2006 to April 2007 (1 year 4 months) Brand Leader @ Manage a major specialty brand for one of the largest pharma companies in the world including strategy development and execution, brand building, budget management, and team leadership. From October 2004 to April 2007 (2 years 7 months) District Sales Manager @ Lead a team of 10 field sales representatives in the specialty care division From November 2001 to October 2004 (3 years) Regional Training Specialist @ Responsible for developing and executing regional training initiatives for over 100 sales specialists From February 1999 to November 2001 (2 years 10 months) Sales Specialist @ Held several positions promoting a line of specialty and general pharmaceutical products to a diverse group of customers in several geographic areas. From May 1996 to February 1999 (2 years 10 months)
BS, Cell and Molecular Biology @ Tulane University From 1992 to 1996 MBA, Marketing Concentration @ University of Phoenix From 2002 to 2005 Jonathan Richman is skilled in: Marketing Strategy, Social Media, Business Strategy, Advertising, Digital Marketing, Interactive Marketing, Digital Strategy, Social Media Marketing, Pharmaceutical Industry, Sales Management, Blogging, Digital Media, Email Marketing, Management, Start-ups