Head of Partnership Marketing & Promotions
Tampa, Florida
Valpak
Director of Promotions and Partnerships
Tampa/St. Petersburg, Florida Area
Valpak
Research Analyst
March 1997 to September 1998
Tampa/St. Petersburg, Florida Area
Tampa Bay Lightning
Marketing/Promotions/Sales
July 1996 to December 1996
Tampa/St. Petersburg, Florida Area
Responsible for the development and execution of national and local marketing plans inclusive of brand strategy, digital, partnerships, promotions, branded entertainment, advertising and sales. Product Development and Revenue- Develops content calendar for consumer messaging and revenue streams sold by multiple sales channels. •Agile Product Owner leading hybrid marketing and IT team to foster collaboration and optimize rapid... Responsible for the development and execution of national and local marketing plans inclusive of brand strategy, digital, partnerships, promotions, branded entertainment, advertising and sales. Product Development and Revenue- Develops content calendar for consumer messaging and revenue streams sold by multiple sales channels. •Agile Product Owner leading hybrid marketing and IT team to foster collaboration and optimize rapid technical development of digital campaigns.• Developed mobile programs using virtual reality which saved organization $1 million per year and led to a new mobile product line. • Increased promotional revenue 323% over two-year period through sponsorship sales.• Created sports & media co-op business model which generates over $1 million annually through local franchise marketing partnerships.Partnerships- Using a data driven strategy, develops deep relationships which produce revenue streams derived from non-traditional media budgets. • Secured an exclusive multi-year partnership with American Express in support of the Shop Small movement. Campaign drove 221 million impressions and increased small business leads by 56% over prior year.• Developed national partnership with iHeart Radio driving consumer app downloads while delivering $850k terrestrial radio schedule for Valpak. •Built $1 million partnership with Live Nation increasing ticket sales at 42 amphitheaters while spiking Valpak consumer engagement through ticket giveaways and media.Media Management• Delivered $10 million in B2C and B2B media exposure through partnerships, paid & barter media schedules and product placement.• Builds influencer marketing campaigns through blogger network driving sales through paid and organic content strategies. Organization and Team• Leads an award winning marketing team with sense of purpose, self-direction and accomplishment. Champions cross-departmental operations teams to ensure flawless execution of marketing campaigns.
What company does Chris Bilotta work for?
Chris Bilotta works for Valpak
What is Chris Bilotta's role at Valpak?
Chris Bilotta is Director of Promotions and Partnerships
What industry does Chris Bilotta work in?
Chris Bilotta works in the Marketing and Advertising industry.
📖 Summary
Director of Promotions and Partnerships @ Valpak Responsible for the development and execution of national and local marketing plans inclusive of brand strategy, digital, partnerships, promotions, branded entertainment, advertising and sales. Product Development and Revenue- Develops content calendar for consumer messaging and revenue streams sold by multiple sales channels. •Agile Product Owner leading hybrid marketing and IT team to foster collaboration and optimize rapid technical development of digital campaigns.• Developed mobile programs using virtual reality which saved organization $1 million per year and led to a new mobile product line. • Increased promotional revenue 323% over two-year period through sponsorship sales.• Created sports & media co-op business model which generates over $1 million annually through local franchise marketing partnerships.Partnerships- Using a data driven strategy, develops deep relationships which produce revenue streams derived from non-traditional media budgets. • Secured an exclusive multi-year partnership with American Express in support of the Shop Small movement. Campaign drove 221 million impressions and increased small business leads by 56% over prior year.• Developed national partnership with iHeart Radio driving consumer app downloads while delivering $850k terrestrial radio schedule for Valpak. •Built $1 million partnership with Live Nation increasing ticket sales at 42 amphitheaters while spiking Valpak consumer engagement through ticket giveaways and media.Media Management• Delivered $10 million in B2C and B2B media exposure through partnerships, paid & barter media schedules and product placement.• Builds influencer marketing campaigns through blogger network driving sales through paid and organic content strategies. Organization and Team• Leads an award winning marketing team with sense of purpose, self-direction and accomplishment. Champions cross-departmental operations teams to ensure flawless execution of marketing campaigns. Tampa/St. Petersburg, Florida AreaResearch Analyst @ Valpak • Analyzed client’s advertising objectives while utilizing customized demographic and lifestyle reporting tools to target specific audience segments while using specific messaging resulting in increased ROI and lifetime media spend of clients.• Evaluated franchise geographic boundaries, associated demographics and other factors to construct and maintain optimal sales territories. From March 1997 to September 1998 (1 year 7 months) Tampa/St. Petersburg, Florida AreaMarketing/Promotions/Sales @ Tampa Bay Lightning • Conducted NHL market research, concept design of in-arena promotions, game night giveaways, and theme nights.• Developed sponsored promotional programs, participated in the opening of the Ice Palace arena (now Amalie Arena), game night support of on-ice promotions, designed game night promotional scripts.• Researched, compared and recommended vendors based on price and product quality. From July 1996 to December 1996 (6 months) Tampa/St. Petersburg, Florida Area
Introversion (I), Intuition (N), Thinking (T), Judging (J)
1 year(s), 0 month(s)
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