Catherine Mccarthy
Board of Advisors at Giide | Del Mar, California, United States
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Catherine McCarthy is a seasoned product development expert currently serving on the Board of Advisors at Giide, where she leverages her extensive experience to drive innovation and strategic growth. With over 20 years of expertise in brand strategy, consumer research, and packaging design, Catherine is particularly adept at creating fast-start innovation platforms and pipelines that resonate with consumers. At Giide, she plays a pivotal role in enhancing the interactive storytelling tool that empowers brands to craft engaging narratives across various channels—be it in retail, online, or through product experiences. This tool, recognized as one of Fast Company’s Next Big Things in Tech, is designed to be endlessly updatable, trackable, and shareable, making it an invaluable asset for brands looking to deepen their connection with consumers.
Catherine’s passion for purposeful product development is evident in her approach to commercializing consumer-driven new products that not only extend brand reach but also improve overall consumer engagement. Her skills in product briefs, competitive assessment, and innovation systems enable her to guide teams in developing robust marketing strategies and effective brand architecture. As a thought leader in the FMCG sector, she is committed to fostering a culture of innovation that prioritizes consumer insights and market trends. By integrating her knowledge of positioning and team management, Catherine ensures that Giide remains at the forefront of storytelling technology, helping brands articulate their unique value propositions in a compelling manner.
Board of Advisors at Giide in January 2018 to Present
Founder at Curious & Co. Strategy + Innovation in July 2024 to Present
SKU Startup Mentor/ Advisor at SKU in August 2024 to Present
Vice President of Innovation at Stella & Chewy's in September 2020 to January 2024
Vice President of Innovation at The Honest Kitchen in October 2017 to August 2020
Sr. Global Dir., Insights & Innovation at WellPet, LLC in October 2016 to October 2017
Global Director, Insights & Innovation at WellPet, LLC in November 2015 to October 2016
Director, Insights & Innovation at WellPet, LLC in July 2013 to November 2015
Senior Manager, Insights & Innovation at WellPet, LLC in September 2010 to July 2013
Manager, New Product Development at WellPet, LLC in May 2006 to September 2010
Manager, Consumer Marketing Communications at WellPet, LLC in October 2004 to May 2006
Associate Consultant, Brand Strategy & Innovation at Sterling-Rice Group in March 2003 to October 2004
Associate Manager, Account Services at Sterling-Rice Group in May 2002 to May 2003
Manager Account Services at Telluride Publishing in October 1998 to May 2001
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Brand Innovation
Design Briefs
Product Briefs
Competitive Assessment
New Product Implementations
new product development
Consumer Packaged Goods (CPG)
New Item Development
Innovation Systems
Team Management
Product Lifecycle Management
Product Management
Innovation Consulting
Branding & Identity
Product Strategy
Strategic Vision
Innovation Management
Market Research
Marketing Strategy
Marketing Communications
New Product Ideas
New Product Validation
Introducing New Products
Positioning
Brand Development
Product Development
Strategic Planning
Brand Architecture
Consumer Products
Customer Insight
Brand Management
Consumer Insight
Product Innovation
Integrated Marketing
FMCG
Advertising
PowerPoint
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Discover more about GiideWhat is Catherine Mccarthy email address?
Email Catherine Mccarthy at [email protected]. This email is the most updated Catherine Mccarthy email found in 2026.
What is Catherine Mccarthy phone number?
Catherine Mccarthy phone number is +15085601739 and +12096046088.
How to contact Catherine Mccarthy?
To contact Catherine Mccarthy send an email to [email protected]. If you want to call Catherine Mccarthy try calling on +15085601739 and +12096046088. (updated on November 04, 2024)
What company does Catherine Mccarthy work for?
Catherine Mccarthy works for Giide
What is Catherine Mccarthy's role at Giide?
Catherine Mccarthy is Board of Advisors
What industry does Catherine Mccarthy work in?
Catherine Mccarthy works in the Food And Beverage Services industry.
Catherine Mccarthy Email Addresses
Catherine Mccarthy Phone Numbers
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