Sterling-Rice Group

SRG (Sterling-Rice Group) is a nationally recognized brand-building firm headquartered in Boulder, Colo. At our core, we are solutionists, people who love solving problems. As a full-service agency and world-renowned consultancy in one, we are uniquely positioned to solve our clients’ problems not only with advertising, but best-in-class solutions in consumer insights, new product innovation, brand positioning, design, and strategy. Our solutions are never solely strategically led, nor solely creatively driven. It is our interconnected model that fuses strategy and creativity that enables SRG to help clients realize their objectives. SRG has been ranked on Outside Magazine’s Best Places to Work list for the past seven years, and was recognized by AdAge as a Best Place to Work in 2016 and 2017.Our practice areas are aligned in service of creating and activating products and brands into the market.1. Advertising: A full-service agency with robust creative, digital, media, and analytics capabilities.2. Insights: Full quantitative and qualitative capabilities. New category exploration, consumer trends, target segmentation, ethnographic research.3. Innovation: New product innovation, brand positioning, brand revitalization, product and package design.4. Strategy: Portfolio strategy, product category analysis, quantitative analysis.5. Design: Brand identity, packaging, environmental design, brand expression and experience.