Catherine Desantis
Digital Channel Director at Pfizer | New York City Metropolitan Area
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Catherine Desantis is a dynamic Digital Channel Director at Pfizer, where she leverages over a decade of strategic marketing and leadership experience to drive impactful initiatives in the pharmaceutical industry. In her current role, Catherine is at the forefront of enhancing Pfizer's digital presence through the management and optimization of key clinical trial websites, including PfizerClinicalTrials.com and PfizerClinicalTrialAlumni.com. Her strategic vision has led to a remarkable 75% year-over-year increase in prescreeners and referrals to physical trial sites, a testament to her expertise in digital marketing, data analysis, and user experience optimization.
Catherine's approach involves a meticulous restructuring of website content and core pages, coupled with continuous testing of call-to-action elements to ensure maximum engagement and conversion. She has also pioneered the launch of diversity and engagement surveys on the site, reflecting her commitment to inclusivity and patient-centric strategies in clinical trials. By harnessing insights from consumer behavior and analytics, Catherine develops innovative marketing strategies that resonate with diverse audiences, ensuring that Pfizer remains a leader in clinical trial recruitment.
Her proficiency in digital media, social media marketing, and content management not only enhances Pfizer's brand visibility but also fosters meaningful connections with potential trial participants. As a seasoned marketing executive, Catherine is dedicated to advancing the field of clinical research through strategic digital initiatives that prioritize patient engagement and accessibility. Her work exemplifies the intersection of technology and healthcare, positioning Pfizer as a forward-thinking organization in the ever-evolving landscape of clinical trials.
Digital Channel Director at Pfizer in February 2023 to Present
Senior Director of Go to Market, Sophia Learning at Strategic Education, Inc in January 2022 to January 2023
Advisory Board Member at Clicked in October 2021 to January 2023
Director of Marketing at Chegg Inc. in November 2019 to January 2022
VP of Marketing at Thinkful in June 2019 to October 2019
Head of Marketing at Thinkful in July 2016 to May 2019
Head of Paid Acquisition at Thinkful in July 2014 to June 2016
Paid Search Senior Analyst at Horizon Media in January 2014 to June 2014
Senior Paid Search Associate at Rosetta in March 2013 to December 2013
Paid Search Associate at Rosetta in July 2011 to March 2013
Finance Intern VH1 at Viacom in September 2010 to December 2010
Marketing Intern at Tommy Hilfiger in July 2010 to August 2010
Marketing Intern at Hearst Magazines in July 2009 to August 2009
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Discover more about PfizerWhat is Catherine Desantis email address?
Email Catherine Desantis at [email protected]. This email is the most updated Catherine Desantis email found in 2026.
What is Catherine Desantis phone number?
Catherine Desantis phone number is +19086560514.
How to contact Catherine Desantis?
To contact Catherine Desantis send an email to [email protected]. If you want to call Catherine Desantis try calling on +19086560514. (updated on October 24, 2024)
What is Catherine Desantis net worth?
Catherine Desantis has an estimated net worth of $150,000 to $249,999
What company does Catherine Desantis work for?
Catherine Desantis works for Pfizer
What is Catherine Desantis's role at Pfizer?
Catherine Desantis is Digital Channel Director
What industry does Catherine Desantis work in?
Catherine Desantis works in the Pharmaceutical Manufacturing industry.
Catherine Desantis Email Addresses
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