Image of Carmela Wong

Carmela Wong

Senior Marketing Consultant @ Marketing Consulting Services to High Tech Clients Including Dell, Adobe, and Proofpoint

Sr. Director, Cross Architecture Marketing at Cisco

San Jose, California, United States

Ranked #1,093 out of 21,860 for Senior Marketing Consultant in California

Section title

Carmela Wong's Email Addresses & Phone Numbers

Carmela Wong's Work Experience

Marketing Consulting Services to High Tech Clients Including Dell, Adobe, and Proofpoint

Senior Marketing Consultant

January 2011 to June 2016

Brocade

Head of Marketing Automation, Data and Analytics

August 2014 to March 2016

San Jose, CA

Yahoo!

Marketing Consultant

2003 to 2003

Sunnyvale, CA

Carmela Wong's Education

California Polytechnic State University-San Luis Obispo

Bachelor of Science, Graphic Communication

Carmela Wong's Professional Skills Radar Chart

Based on our findings, Carmela Wong is ...

Ambitious
Inspirational
Communicator

What's on Carmela Wong's mind?

Based on our findings, Carmela Wong is ...

44% Left Brained
56% Right Brained

Carmela Wong's Estimated Salary Range

About Carmela Wong's Current Company

Marketing Consulting Services to High Tech Clients Including Dell, Adobe, and Proofpoint

Provide strategic consulting services, inclusive of go-to-market planning and analysis, integrated multi-channel marketing and strategy development, data analysis, and marketing operations.

Frequently Asked Questions about Carmela Wong

What company does Carmela Wong work for?

Carmela Wong works for Marketing Consulting Services to High Tech Clients Including Dell, Adobe, and Proofpoint


What is Carmela Wong's role at Marketing Consulting Services to High Tech Clients Including Dell, Adobe, and Proofpoint?

Carmela Wong is Senior Marketing Consultant


What is Carmela Wong's personal email address?

Carmela Wong's personal email address is c****[email protected]


What is Carmela Wong's business email address?

Carmela Wong's business email addresses are not available


What is Carmela Wong's Phone Number?

Carmela Wong's phone (213) ***-*201


What industry does Carmela Wong work in?

Carmela Wong works in the Computer Software industry.


About Carmela Wong

📖 Summary

Senior Marketing Consultant @ Marketing Consulting Services to High Tech Clients Including Dell, Adobe, and Proofpoint Provide strategic consulting services, inclusive of go-to-market planning and analysis, integrated multi-channel marketing and strategy development, data analysis, and marketing operations. From January 2011 to June 2016 (5 years 6 months) Head of Marketing Automation, Data and Analytics @ Brocade As a CMO strategic initiative, led the global marketing automation platform rollout and adoption for demand generation and integrated marketing management. Transformed a tactical marketing team to a group continuously sought out for in the strategic consultation, implementation and execution of multi-channel digital marketing programs. Oversaw lead lifecycle management, lead nurturing and scoring, marketing data and global privacy management, analytics, and reporting. From August 2014 to March 2016 (1 year 8 months) San Jose, CAMarketing Consultant @ Yahoo! Marketing consultant brought on to analyze and improve online order processes in order to increase subscriber volume and revenue across the portfolio of Yahoo! products. Led cross-functional teams that included Engineering, Research, Product Management, Direct Marketing, Creative Services, Reporting, and Legal. Managed UI researchers and designers to improve messaging, interface, and purchase process. From 2003 to 2003 (less than a year) Sunnyvale, CADirector/Group Manager, North America Marketing @ Borland Led the strategy and execution of demand generation and customer lifecycle programs in support of the company's product launches and semi-annual product releases. Led international marketing efforts for Canada and Latin America, and supported Field Sales Marketing units in EMEA and APAC. Collaborated with Product Business Units, Sales, Channel, and Corporate Marketing in the development of strategies and program implementation to build awareness and drive product sales. From 2001 to 2003 (2 years) Scotts Valley, CASenior Marketing Manager, Quicken @ Intuit Key manager responsible for the strategy development and execution of targeted direct marketing programs to build awareness and maximize revenue of the Quicken Financial Product suite. Managed product launch functions and worked cross-functionally with all Business Units (TurboTax, Quickbooks), Retail, and OEM/Channel to leverage strategies and promote multi-product use and cross-sell. From 2000 to 2001 (1 year) Mountain View, CAVice President, Global Integrated Marketing @ CA Technologies Led the global teams that drove strategic planning and execution of integrated digital demand marketing and customer lifecycle campaigns that spanned across four Business Units, nine product segments, and seven key markets globally. Directed cross-functional partnerships with multiple stakeholders across the organization inclusive of brand, messaging, web, social, product, regional/field, channel, PR, analyst relations and sales. These campaigns were a CEO-strategic focus as the company transitioned to a SaaS recurring revenue business model. From July 2016 to May 2018 (1 year 11 months) Santa Clara, CAVice President, Marketing and Data Analytics @ Rainmaker Systems (Assets Acquired by N3) Reported directly to the CEO. Recruited by the Chairman of the Board to return and lead the marketing efforts to rebrand Rainmaker and re-strategize its marketing as the company moved to cloud-based e-Commerce and Learning Management solutions. This included rebuilding corporate and product marketing, overseeing new company positioning and messaging, creation of new demand generation functions and marketing strategy, driving sales enablement programs, and implementing marketing automation and reporting operations. From May 2013 to June 2014 (1 year 2 months) Campbell, CAVice President, Marketing @ ABBYY Reported directly to the CEO. Led the development and execution of the company’s regional GTM strategy, product, field and channel marketing, demand creation, sales enablement, PR, and media relations for this global leader in document recognition and data capture SaaS technologies. Oversaw all marketing efforts for global markets spanning North America, LATAM, Taiwan and Japan. From March 2008 to April 2013 (5 years 2 months) Milpitas, CAVice President, Marketing and Data Analytics @ Rainmaker Systems Reported directly to the CEO. Oversaw the strategy and deployment of all marketing initiatives, inclusive of brand marketing, demand generation, field marketing, analyst outreach and marketing operations for corporate and client initiatives. Built and managed an agency-style marketing team of 50 direct staff and matrixed cross-functional members, and a global consortium of over 15 key vendor alliances, to develop and execute thought leadership, targeted demand generation and lead acceleration programs. From 2003 to 2008 (5 years) Campbell, CANational Account Director, E-Business @ SmartWorks.com/Standard Register (Rebranded to Taylor Communications) Held full responsibility for the strategic consultation and development of e-commerce and integrated print management programs to nationally based Fortune 500 companies. Built and maintained contractual business relationships valued over $50 million annually. From 1999 to 2000 (1 year) Santa Clara, CASenior Marketing Manager, Enhancement Services @ HSBC Led team responsible for establishing direct marketing programs through consumer channels. Collaborated with Business Units, Corporate Marketing, and Customer Service to develop customer acquisition, adoption, and retention strategies. Developed and implemented direct marketing and customer lifecycle programs that achieved results of over $250 million annually in client-fee based revenues. From 1992 to 1998 (6 years) Salinas, CASr. Director, Cross Architecture Marketing @ Cisco San Jose, California, United StatesSr. Director, Data Center, Cloud and Compute Marketing @ Cisco From June 2018 to October 2020 (2 years 5 months) San Jose, California, United States


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In a nutshell

Carmela Wong's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 9 month(s)

Carmela Wong's Willingness to Change Jobs

Unlikely

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