I'm a problem solver, team builder, mobile evangelizer, analytical, results-oriented, execution specialist, management consultant. I'm founder of LightningBuy, a mobile monetization platform that enables ecommerce merchants to sell on mobile devices with just one line of code. LightningBuy decreases friction in mobile payments for ecommerce retail customers. Specialties: mobile commerce, mobile advertising, mobile strategy, mobile marketing, digital strategy, digital marketing, Internet marketing (retention, acquisition, SEM, affiliate, email), consumer marketing, website strategy, marketing tactics, marketing strategy, demand-generation, new product development.

CMO and Founder @ LightningBuy is a single click mobile commerce platform that enables merchants to sell via mobile, directly from Facebook, Twitter, paid search, QR codes, text campaigns, or any ad unit without a mobile site or app. • Digital marketing expert – generated awareness for new product/brand with B2B newsletter reaching over 3k C-level execs, speaker at premier industry conferences like IRCE and Marketing Profs, author and columnist for Mobile Commerce Daily, Mobile Marketer, Mobile Strategies 360 • Conversion specialist – work with clients to decrease abandonments and increase sales • Product manager – built mobile software product from idea stage through to commercialization • Team builder – recruited experienced staff across IT, sales, creative disciplines • Fund raiser - raised over $1M from investors and state grants/loan programs • Mobile evangelizer – subject matter expert on app vs. mobile site, NFC, carrier billing, mobile marketing strategy, mobile PPC, display, MMS/SMS, email From January 2011 to Present (5 years) Digital Strategist Consultant @ At Colangelo Synergy Marketing - Developed Facebook Strategy for Tanqueray, Digital Strategy for Guinness (includes Facebook, website, CRM, mobile app), website redesign for Filippo Berio, and more. At Story Worldwide - For Kirkus Reviews, the 80-year old book review provider, I completed the strategy phase in which I identified opportunities to expand Kirkus’ B2B offerings as well as create a new-to-the-world B2C opportunity. Kirkus’ reviews are what you see when you look up a book on BarnesandNoble.com among others. At Beeby, Clark + Meyler - Developed an affinity club concept complete with market sizing, club name, benefit determination, website functionality, etc. for illy Caffé (Italian premium brand of coffee). From February 2010 to December 2010 (11 months) VP Marketing @ • Originated the role of Vice President of Consumer Experience responsible for elevating consumer satisfaction levels by creating a comprehensive company strategy, recommending specific changes in our marketing and operations, and serving as a driving force in the implementation of these initiatives throughout the organization. • Launched and managed the Official NASCAR Members Club including: website development, member acquisition marketing, DTC (direct to consumer) marketing, licensee management, client management. Grew member base from 25,000 members to 80,000 members in one year. • Launched and managed Webloyalty Affiliates, Webloyalty's first affiliate program including: site development, merchant/publisher recruitment, email communication strategy, business development. From January 2006 to January 2010 (4 years 1 month) VP/Director, Strategy @ Responsible for evaluating opportunities and developing interactive marketing strategies for a range of clients including AOL, Merrill Lynch, Kraft, National Office Furniture, Delta, Dice, PriceWaterhouse Coopers, IBM, and Interval. Manage client relationship and internal cross-functional teams throughout the project duration. Formulate strategic recommendations to generate demand and drive cost efficiencies via online marketing tactics. Manage the overall project, including timelines, budgets, other consulting staff members, and client and account team relations. • Implemented marketing tactics that increased website traffic over 400% and conversion rate from 3.95% to 4.69%, and decreased cost per conversion by 16%. • Developed communication strategy and launch plan for new product to achieve 5000 conversions/month. • Engaged in marketplace and trend analyses as well as scenario planning exercise to develop action plans for client in the face of imminent competitive threats. From July 2003 to December 2005 (2 years 6 months) Director of Strategic Partnerships and Business to Business Marketing @ Reported directly to Chief Marketing Officer of the largest e-commerce site for magazine subscriptions. Responsible for identifying, negotiating, and managing the implementation of strategic partnerships with other Internet sites to increase Enews.com's distribution and presence to consumers. Enews.com was acquired by BarnesandNoble.com in March 2001 • Reduced cost of acquisition of new customers from $230 to $6 by renegotiating contracts and opening up new accounts. • Built and developed enews’ entire portfolio of Business to Business product offerings. Within six months B2B revenue represented 25% of total revenue. • Responsible for hiring, training and managing department that grew from 1 to 8 employees From September 1999 to June 2000 (10 months) Chief of Staff @ Reported directly to the Chairman of the Board and President. Responsible for strategy planning and business development for $50 million international search firm with 64 offices in 41 countries. • Developed strategic plan to grow Boyden by 20% per year by rolling-up licensed offices and attracting outside capital. Worldwide revenue for 1998 held steady at $50 million despite 1998 Asian economic collapse. 1999 worldwide revenue grew to $64 million. • Created, implemented and lead five cross-functional and international teams to develop Boyden’s strategy for 1999-2001. Team- and consensus-building skills resulted in global acceptance and execution of strategy. • Created and implemented Practice Group and Key Account programs. Practice Groups include: Financial Services, Consumer Goods, Healthcare/Pharmaceutical, and High Technology. Practice Group implementation resulted in increasing the win rate from 1 in 10 to 2 in 15 when pitching new business. From February 1998 to September 1999 (1 year 8 months) Senior Associate @ Specialized in strategic and organizational change initiatives, developing marketing and sales force strategies, and facilitating merger integrations for a diverse group of Fortune 500 clients including The Quaker Oats Company (Snapple), Unilever (Lipton, Chesebrough Ponds, Lever Bros.), Philip Morris, Best Foods, Castrol, U.S. Postal Service. • Assessed the potential risks and recommended mitigating actions during the merger of three consumer products companies into one entity while holding revenue steady. • Developed strategies to increase the effectiveness and efficiency of the sales force of a large cigarette manufacturer by doubling the amount of time spent on selling activities. • Developed a Category Management strategy for a motor oil manufacturer that resulted in holding growth steady in a 2% per year declining market. • Redesigned the new product introduction process for a new age beverage manufacturer and reduced time to market from nine months to ten weeks. From September 1995 to February 1998 (2 years 6 months) Associate Marketing Manager @ • Developed and executed retail strategies and marketing plans for Money, Fortune, Martha Stewart Living, Sports Illustrated for Kids, Working Woman, and Working Mother magazines. • Instrumental in new product development including the launch of Nickelodeon and Elegant Bride. • Managed a $10,000,000 consumer, retailer and distributor promotional budget; one promotion resulted in a 6% sales increase. • Devised format and analyzed results of price tests and market share studies. • Liaison to sales force, finance department, consumer marketing department and general management. From March 1990 to June 1993 (3 years 4 months)

BA, Economics and Italian Literature @ Bryn Mawr CollegeTook classes at Haverford while at Bryn Mawr @ Haverford CollegeMBA, Marketing, Finance, Management Strategy @ Northwestern University - Kellogg School of Management Carissa Ganelli is skilled in: Marketing Strategy, Mobile Advertising, Consumer Marketing, Product Development, Marketing, Integrated Marketing, Direct Marketing, Digital Marketing, Online Advertising, Digital Strategy, SEO, E-commerce, Social Media, Mobile Marketing, Mobile Internet