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Brian Wallace

Strategic Advisor


Aldie, Virginia, United States

Section title

Brian Wallace's Email Addresses & Phone Numbers

Brian Wallace's Work Experience

Playground Global

Strategic Advisor

November 2016 to June 2017

Palo Alto, California


July 2017 to July 2018

Greater Los Angeles Area



Reston, Virginia

Brian Wallace's Education

University of Guelph

BA, Political Science, Psychology, Philosophy

McMaster University

Master of Arts - MA, Political Theory

Brian Wallace's Professional Skills Radar Chart

Based on our findings, Brian Wallace is ...


What's on Brian Wallace's mind?

Based on our findings, Brian Wallace is ...

44% Left Brained
56% Right Brained

Brian Wallace's Estimated Salary Range

About Brian Wallace's Current Company

Playground Global

Frequently Asked Questions about Brian Wallace

What company does Brian Wallace work for?

Brian Wallace works for Playground Global

What is Brian Wallace's role at Playground Global?

Brian Wallace is Strategic Advisor

What is Brian Wallace's personal email address?

Brian Wallace's personal email address is b****[email protected]

What is Brian Wallace's business email address?

Brian Wallace's business email addresses are not available

What is Brian Wallace's Phone Number?

Brian Wallace's phone (703) ***-*411

What industry does Brian Wallace work in?

Brian Wallace works in the Consumer Electronics industry.

Who are Brian Wallace's colleagues?

Brian Wallace's colleagues are Chris McNemar, Tarek ALLAM, André Sousa, Yves HERMAN, Jean-Luc MIGOT, Grace Goh, Henny Ngim, Suresh Nair, Chris Allison, and Gaurav Tiwari

About Brian Wallace

📖 Summary

Strategic Advisor @ Playground Global From November 2016 to June 2017 (8 months) Palo Alto, CaliforniaCMO/Advisor @ From July 2017 to July 2018 (1 year 1 month) Greater Los Angeles AreaCMO/SVP @ IDEMIA Reston, VirginiaCEO @ Noveto Systems Ltd From June 2018 to September 2019 (1 year 4 months) Miami/Fort Lauderdale AreaManager, Web Services @ MicroAge Accountable for strategy and execution for all MicroAge eBusiness channels, including all on domain properties, web enabled CRM, and various eCommerce and eSupport applications. From 1998 to 2000 (2 years) Waterloo, OntarioChief Marketing Officer & Strategic Advisor @ Magic Leap, Inc. Responsible for Magic Leap's go-to-market strategy and execution. Brand strategy and development. PR, Analyst and Government relations. Product Marketing and Market Research. Retail strategy and execution. Advertising, Paid Media, Digital Marketing, Social Media. Entertainment, Sports, Music, Games, Enterprise, and App's marketing. Influencer and Strategic Partnerships. July 2016: Magic Leap named Interbrand Breakthrough Brand of The Year. From April 2014 to March 2017 (3 years) Dania, FloridaVice President Global Brand and Product Marketing @ Google Responsible for Brand strategy & execution, Product Marketing for mobile, wearables, and lifestyle products, Retail strategy and execution, Advertising, Paid Media, Digital Marketing, Social Media, CRM, and Strategic Partnerships.From 2013 to the beginning of 2014 Brian led the rebranding of Google’s Mobile business and launch of the Moto X phone successfully positioning Moto X as one of the most innovative consumer products of the year while developing the most viral consumer electronics Ad campaign of 2013 (Ad Age). From January 2013 to March 2014 (1 year 3 months) SunnyvaleVice President, Strategic Marketing @ Samsung Electronics America Vice President of Strategic Marketing accountable for developing the vision and execution of the Samsung Mobile Consumer and Enterprise Brand. Responsibilities include all Samsung Mobile Creative and Messaging, Paid Media, Digital Marketing, Social Media, Public Relations, Product Marketing, CRM, Market Research, and Strategic Partnerships. Working in partnership with Channel Marketing, Carrier Account teams and Product Planning to provide leadership, coordination and marketing support for the launch and sell-through of new Mobile products.Developed vision and obtained executive support for the re-launch of the Samsung Mobile Brand in the U.S., successfully shifting Samsung Mobile Brand positioning from a focus on product features to a consumer driven solutions and lifestyle Brand. The above strategy helped grow Samsung’s Android market share from 15% to 63% in 12 just months. Strategy also resulted in Samsung Mobile’s first preference gains in over two years – moving from 17% to 34% in 9 months, increasing purchase intent 160% and another 46% in Q2 2012* while achieving #1 market-share in the U.S. two years ahead of schedule.*(Changewave Brand Report July 30 2012)Supported the above with the launch of Samsung’s first ever 360 degree “Next Big Thing” campaign which directly resulted in record sales of the Galaxy SII and III and the Samsung Mobile Brand eclipsing Apple iPhone in 2012 (YouGov). Also resulted in a sustained 65% increase in partner store traffic, and sustained brand lift and sales across the entire Galaxy portfolio of products.Successfully introduced Digital and Social Media best practices that have directly resulted in Samsung Mobile USA becoming the fastest growing Brand on Facebook globally (170,000 fans to over 20 million in 11 months) and the #1 followed mobile Brand on twitter in the world.In Dec 2012 Advertising Age named Samsung the most viral Brand of the year. From July 2011 to December 2013 (2 years 6 months) Richardson, TexasVice President, Global Digital Marketing and Media @ BlackBerry Successfully led RIM’s aggressive move into Digital, Social and New Media channels helping RIM become the fastest growing company in the world, a top 10 brand on Facebook, the #2 most social brand globally (Vitrue 100), a top 5 brand on Twitter (AdAge), and the #1 fan/followed mobile phone brand in the world.Accountable for RIM’s Digital, Social, and Paid Media strategy and execution supporting multiple-channels in over 25 countries globally, influencing 55% of all BlackBerry sales worldwide.By demonstrating strong accountability and ROI, drove increase in digital mix from 7% of total global marketing in FY09 to 60% in FY11. 
Developed vision, business plan, obtained executive support for, and then successfully operationalized a media management model that centralized all RIM media types globally – paid, owned and earned.
Created vision and drove adoption of Blogger/Influencer and Consumer outreach program for RIM, significantly improving Blogger and Influencer relations, helping to drive increases in positive BlackBerry sentiment online.Managed 1000% increase in annual media budget over a 2 year period. Supporting all regions across 23 countries.Generated over $200 million in annual owned and earned media.
 Oversaw integrated multi-screen communication strategy, strategic partnerships, design, production and operations for RIM’s media, digital, social PR, direct marketing, eCommerce, video, and all on & off domain properties.Drove strategy for, and record setting growth of, RIM’s on and off-domain communities & blogs. Sponsored and chaired RIM’s cross-functional Global Social Media Council working with representatives from Legal, PR, HR, Product, Alliances, Marketing and Sales. From 2009 to 2011 (2 years) Waterloo, OntarioSenior Director, Global Digital Marketing & Business Operations @ BlackBerry One of the original members of the Retail Business Unit which was tasked to lead RIM’s transition to a more consumer focused company. Identified the need for and developed a tiered partner model to launch RIM’s indirect sales channel in support of consumer retail business.Developed and successfully launched RIM’s first consumer focused desktop, mobile and eCommerce site and successfully launched BlackBerryUniverse portal providing marketing, training, operations and sales support to over 450,000 sales rep’s, partners, and suppliers worldwide.Responsible for the initiation of one-to-one relationship marketing, leading the use of statistical data-modeling and customer level information in the execution of targeted marketing campaigns.Centralized and expanded Database Marketing and Lead Management functions globally introducing management and security best practices to data collection & hygiene of customer contact records, compliance with privacy and anti-spam legislation, and the planning & deployment of all RIM direct marketing campaigns (6 million deployments per quarter).Assumed responsibility for Retail Field Marketing and Training program globally. Oversaw expansion of Field Marketing and Training programs from 10 to 600+ field reps, trainers, call centre reps, promoters, and SMB consultants globally. Provided direct support for over 34,000 retail locations, 320,000 sales associates in 23 countries. Drove down per store support costs by 45% and increased program covered vs. uncovered per store sell-through by 85%. Conceived of and successfully established Marketing Anaytics function, accountable for the development of global marketing performance metrics and customer/channel intelligence. From 2003 to 2008 (5 years) Waterloo, OntarioManager, Global Web Services @ BlackBerry Accountable for strategy and execution for all RIM eBusiness channels, including all on domain properties, web enabled CRM, and various eCommerce and eSupport applications.Established the vision for RIM’s integrated digital marketing accountable for coordinated multi-channel programs spanning Internet, direct mail, B2B, carrier, and retail. From 2000 to 2002 (2 years) Waterloo, Ontario

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In a nutshell

Brian Wallace's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 1 month(s)

Brian Wallace's Willingness to Change Jobs



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