Innovative and accomplished marketing leader with more than a decade of experience and a proven track record for delivering results, driving aggressive growth, and developing strong marketing strategies. Managing a multi-million dollar marketing budget and a team of professionals to develop marketing initiatives that support accelerated business growth. Enthusiastic leader who champions excellence in people and a
Innovative and accomplished marketing leader with more than a decade of experience and a proven track record for delivering results, driving aggressive growth, and developing strong marketing strategies. Managing a multi-million dollar marketing budget and a team of professionals to develop marketing initiatives that support accelerated business growth. Enthusiastic leader who champions excellence in people and a special talent in developing empowered teams.
• Extremely organized and experienced in managing multi-million dollar budgets and realigning operations to reduce costs and maximize profits.
• Effective manager with the ability to quickly make strategic and tactical changes to maximize exposure and market share.
• Innovative thinker who constructs customized programs resulting in strong revenue and profit growth for companies and clients.
Director of Marketing @ As part of the executive management team, sets the strategic direction and oversees the tactical execution of the company’s marketing programs. This diversified role encompasses all aspects of marketing for Wasp, including brand management, direct and channel marketing, online & digital marketing, public relations, and social media.
Lead Wasp through the launch of more than 20 new products, with the most recent achievements due to a determination to expand Wasp’s web presence. Directing the revamping of Wasp’s website increased online conversions and significantly improved SEM (search engine marketing). The new site enhances customer experience with more descriptive product information and an improved case study layout. More than 50 new videos were created with clear explanations of how each system will improve a customer’s business. This overhaul received recognition and several awards including W3 and Interactive Media Awards. From October 2010 to Present (5 years 1 month) Marketing Manager @ Creative marketing talent with proven leadership skills and a strong blend of business experience. Demonstrated ability to create effective marketing programs, identify opportunities, and devise and implement solutions for a wide range of marketing and communications challenges.
Responsible for developing and executing the marketing plans for Wasp's US, Canadian, and UK business. This includes setting the strategic direction of our web presence and search engine optimization, developing product promotions for the sales channel, increasing sales leads, generating PR and award recognition, leading e-mail marketing and product management, and representing the voice of the customer within the company.
Aggressively grew our brand to create corporate awareness and position the company as an industry leader, winning several awards including: Inc. 500 (2007 & 2008), Collin County 60 (2008 & 2009), CRN 163 Emerging Tech Dynamos, W3 Awards, Interactive Media Awards, and the Web Marketing Association. From January 2006 to September 2010 (4 years 9 months) Business Unit Manager @ Managed the business from its infancy to a multi-million dollar national business with accounts in both North American and the UK. Directed all aspects of the business unit, including developing business strategies to drive triple digit growth for several consecutive years, creating go–to-market branding and marketing strategies that positioned our products as a premium brand, overseeing all talent acquisition, as well as developing sales forecast and financial budgets.
• Leadership and accountability for the overall strategic development, tactical implementation and delivery of business results
• Developing new strategies to maximize business revenue
• Responsible for leading sales and services groups
• Overseeing re-manufacturing operations that exceeded industry quality standards From 1999 to December 2005 (6 years)
Bachelor's, Business @ Devry University From 1996 to 1999 Brian Sutter is skilled in: Product Marketing, Marketing Strategy, SEO, Selling, Email Marketing, Product Management, Business Planning, Social Media Marketing, Team Leadership, Influencer Marketing, Management, Small Business Marketing, Negotiation, Lead Generation, Direct Marketing, Strategy, E-commerce, Sales Management, Strategic Planning, Digital Marketing, Market Planning, Marketing, Asset Management, Salesforce.com, Business Development, Multi-channel Marketing, Demand Generation, Online Marketing, CRM, Sales, Inventory Management, Advertising, Inventory Control, Business Strategy, B2B, Asset Tracking, Time Management, Barcode Technology, Solution Selling, Public Relations, Barcode, Leadership, Training, SEM, Direct Sales, SaaS, Online Advertising, Account Management, Channel Partners, Sales Process
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