Brian Ford

Head of Financial Wellness at Truist | Atlanta, Georgia, United States

About Brian Ford

As the Head of Financial Wellness at Truist, Brian Nelson Ford is at the forefront of a transformative movement aimed at enhancing workplace financial literacy and well-being. With over two decades of experience in leadership roles, Brian leverages his expertise in employee training, business development, and human resources to advocate for comprehensive financial wellness programs that resonate with both executives and employees alike. His dynamic public speaking engagements and thoughtfully crafted online and print materials serve as powerful tools to inspire CEOs, CFOs, and HR leaders to recognize the profound impact financial wellness can have on their organizations.

Brian's commitment to fostering relationships within the C-suite is pivotal in driving the adoption of these programs. He articulates the compelling business case for financial wellness, emphasizing that such initiatives not only boost employee engagement and productivity but also significantly reduce turnover and absenteeism. By championing financial education, he empowers employees to take control of their financial futures, ultimately leading to a more motivated and loyal workforce.

In his role, Brian embodies the belief that effective leadership is about inspiring others to reach their potential. He is dedicated to creating a culture where financial wellness is prioritized, understanding that when employees feel secure in their financial lives, they are more likely to contribute positively to their workplace. Through his strategic vision and collaborative approach, Brian Nelson Ford is not just enhancing financial literacy; he is reshaping the future of work at Truist and beyond.

Brian Ford Work