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Brian Miesieski

SVP, Group Account Director

VP - Head of Marketing & Innovation / "Special Hops Commander" at SweetWater Brewing Company

Atlanta, Georgia

Section title

Brian Miesieski's Email Addresses & Phone Numbers

Brian Miesieski's Work Experience

The Strategic Agency

SVP, Group Account Director

January 2012 to August 2014

New York, NY

Diageo

Brand Manager, Guinness / Irish Brands Portfolio

December 2009 to January 2012

New York, NY

Diageo

Brand Manager, Smirnoff

November 2008 to December 2009

New York, NY

Brian Miesieski's Education

Rutgers, The State University of New Jersey-New Brunswick

Bachelor's Degree

Brian Miesieski's Professional Skills Radar Chart

Based on our findings, Brian Miesieski is ...

Self-reliant
Tough
Analytical

What's on Brian Miesieski's mind?

Based on our findings, Brian Miesieski is ...

52% Left Brained
48% Right Brained

Brian Miesieski's Estimated Salary Range

About Brian Miesieski's Current Company

The Strategic Agency

Senior executive at strategic and creative marketing agency specializing in 360 degree, fully-integrated platform development, engagement/promotional programming, and activity execution, from ideation and concept development to implementation and measurement.Agency expertise and capabilities include strategy, concepting, promotions, experiential, events, digital/social marketing, sponsorship, and M&E analysis for some of the world's most well-known brands.

Frequently Asked Questions about Brian Miesieski

What company does Brian Miesieski work for?

Brian Miesieski works for The Strategic Agency


What is Brian Miesieski's role at The Strategic Agency?

Brian Miesieski is SVP, Group Account Director


What is Brian Miesieski's personal email address?

Brian Miesieski's personal email address is m****[email protected]


What is Brian Miesieski's business email address?

Brian Miesieski's business email addresses are not available


What is Brian Miesieski's Phone Number?

Brian Miesieski's phone (404) ***-*922


What industry does Brian Miesieski work in?

Brian Miesieski works in the Consumer Goods industry.


Who are Brian Miesieski's colleagues?

Brian Miesieski's colleagues are Drew Smith, Alan Hendrix, and Dave Guender


About Brian Miesieski

📖 Summary

SVP, Group Account Director @ The Strategic Agency Senior executive at strategic and creative marketing agency specializing in 360 degree, fully-integrated platform development, engagement/promotional programming, and activity execution, from ideation and concept development to implementation and measurement.Agency expertise and capabilities include strategy, concepting, promotions, experiential, events, digital/social marketing, sponsorship, and M&E analysis for some of the world's most well-known brands. From January 2012 to August 2014 (2 years 8 months) New York, NYBrand Manager, Guinness / Irish Brands Portfolio @ Diageo Manager of US brand strategy and marketing plans for Guinness, Smithwick’s, and Harp (Irish Beers Portfolio) to drive brand equity measures and volume/profitability targets• Led development/execution of consumer-driven brand growth strategies, national/market strategies, participation platforms, advertising creative platform, promotions, channel integration, packaging, pricing, innovation, and research. From December 2009 to January 2012 (2 years 2 months) New York, NYBrand Manager, Smirnoff @ Diageo Manager of US brand strategy and marketing plans for Smirnoff Trademark, with executional focus on the 17 million+ case Smirnoff Progressive Adult Beverage business• Led development/execution of consumer-driven brand growth strategies, national/market strategies, participation platforms, advertising creative platform, promotions, channel integration, packaging, pricing, innovation, and research. From November 2008 to December 2009 (1 year 2 months) New York, NYRegional Marketing Manager, Atlantic Division @ Anheuser-Busch InBev InBev USA: Led and drove marketing planning and activation of InBev USA’s portfolio of brands (Stella Artois, Bass, Becks, Hoegaarden, Brahma, Labatt Blue, etc.) in the company’s Atlantic Division; spanned six sales regions across major markets from Boston to Atlanta.Leveraged consumer and commercial insights to lead marketing planning and program development across the division, including advertising, media, promotions, sponsorships, and sampling programs. From May 2005 to January 2006 (9 months) Greater New York City AreaAccount Supervisor; InBev / Labatt USA Brands @ DVC Worldwide 2002 Promotional Marketing Agency of the Year. Manager of InBev USA’s Canadian Brands promotional marketing account and account team (Labatt Blue, Blue Light, Kokanee, etc.); member of InBev USA Strategic and Promotional Planning Team. Planned, developed, managed, and executed fully-integrated national/regional promotional marketing strategies and programs. From June 2002 to May 2003 (1 year) Greater New York City AreaVP - Head of Marketing & Innovation / "Special Hops Commander" @ SweetWater Brewing Company Leadership team executive driving transformational change & maturation evolutions of rapidly growing and expanding top 10 independent craft brewery in US, making award-winning brews and building brands that "Don't Float the Mainstream!" since 1997. Atlanta, GASenior Manager, Metro Sales/Marketing Division @ Anheuser-Busch InBev Specialized Anheusert-Busch division responsible for activation and execution of brand-building marketing/sales programs, ultimately generating volume for the portfolio of core, import, and specialty brands in key metropolitan markets. Managed team of 26, including seven direct reports across Northeast Region. Instrumental in building new AB department, including: vision/mission development, strategic planning, personnel hiring/managing/training/motivating, process development, field sales and wholesaler integration.Transitioned to this AB role when InBev USA sold the marketing and distribution rights to InBev brands in the US. From January 2007 to November 2008 (1 year 11 months) Greater New York City AreaBrand Manager, UK Brands @ Anheuser-Busch InBev InBev USA: Led development and execution of overall brand business agenda, brand strategy and marketing plans for Bass Pale Ale, Boddingtons, and Tennents to drive brand equity measures and volume/profitability targets. Developed and managed UK brands positioning, advertising, media, promotions, packaging, pricing, liquid strategy, new product development, sponsorships, strategic partnerships, PR, and digital. From January 2006 to December 2006 (1 year) Norwalk, CTAssociate Brand Manager: UK Brands / Canadian Brands @ Anheuser-Busch InBev InBev USA, British Brands: Bass Pale Ale, Boddington's, TennentsInBev USA, Canadian Brands: Labatt Blue, Blue Light, KokaneeAssisted with development and implementation of national marketing strategies and tactics designed to grow the brand portfolio’s market share, volume and profitability (Bass: England’s #1 export beer; Labatt: #3 import beer and #1 Canadian beer in the U.S.)Assisted with development and management of brand business including positioning, advertising, media, national promotions, sponsorships, strategic partnerships, PR, and online programming. From May 2003 to April 2005 (2 years) Greater New York City Area


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In a nutshell

Brian Miesieski's Personality Type

Introversion (I), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

1 year(s), 7 month(s)

Brian Miesieski's Willingness to Change Jobs

Unlikely

Likely

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