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Brian McGee

Senior Manager - Adobe Experience Cloud Solutions Architect

Adobe Customer Experience Mgmt (CXM) Specialist at Capgemini

Atlanta, Georgia, United States

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Brian McGee's Email Addresses & Phone Numbers

Brian McGee's Work Experience

Capgemini

Senior Manager - Adobe Experience Cloud Solutions Architect

Atlanta, Georgia

360i (a Dentsu Aegis Network agency)

Associate Director - Media Technology

January 2017 to May 2018

Greater Atlanta Area

Tata Consultancy Services

Senior Consultant, Digital Experience & Operations–Digital Enterprise Services & Solutions practice

May 2015 to January 2017

Atlanta, GA

Brian McGee's Education

University of Illinois at Urbana-Champaign

Bachelor of Science (BS)

Clark Atlanta University

MBA

Brian McGee's Professional Skills Radar Chart

Based on our findings, Brian McGee is ...

Accommodating
Talkative
Goal-oriented

What's on Brian McGee's mind?

Based on our findings, Brian McGee is ...

52% Left Brained
48% Right Brained

Brian McGee's Estimated Salary Range

About Brian McGee's Current Company

Capgemini

•Practice SME regarding Adobe Analytics and Adobe Launch/DTM tag management and Adobe Experience Platform (AEP) Omnichannel solutions, including solution architecture and deployment.•Adobe Experience Manager (AEM) functional specialist with requirements gathering, functional composition, workflow creation, governance and integration with other Adobe Experience Cloud solutions

Frequently Asked Questions about Brian McGee

What company does Brian McGee work for?

Brian McGee works for Capgemini


What is Brian McGee's role at Capgemini?

Brian McGee is Senior Manager - Adobe Experience Cloud Solutions Architect


What is Brian McGee's personal email address?

Brian McGee's personal email address is b****[email protected]


What is Brian McGee's business email address?

Brian McGee's business email addresses are not available


What is Brian McGee's Phone Number?

Brian McGee's phone (404) ***-*346


What industry does Brian McGee work in?

Brian McGee works in the Information Technology and Services industry.


About Brian McGee

📖 Summary

Senior Manager - Adobe Experience Cloud Solutions Architect @ Capgemini •Practice SME regarding Adobe Analytics and Adobe Launch/DTM tag management and Adobe Experience Platform (AEP) Omnichannel solutions, including solution architecture and deployment.•Adobe Experience Manager (AEM) functional specialist with requirements gathering, functional composition, workflow creation, governance and integration with other Adobe Experience Cloud solutions Atlanta, GeorgiaAssociate Director - Media Technology @ 360i (a Dentsu Aegis Network agency) •Operations lead for instrumenting ad operations and media technologies for banking, casual dining and women’s apparel clients across all digital channels•Consulting delivery model creation and client prospecting for MarTech/AdTech services opportunities•Focused on strategy, governance, implementation and operations for tag-based technologies including programmatic, dynamic remarketing, cross-platform tracking and attribution solutions•Lead for creating adtech thought leadership and merchandising for agencyToolsets used include Tealium IQ, Ensighten, DoubleClick Campaign Manager, Google Tag Manager, Google AdWords, Google Analytics, Adobe Analytics, The Trade Desk, DoubleVerify From January 2017 to May 2018 (1 year 5 months) Greater Atlanta AreaSenior Consultant, Digital Experience & Operations–Digital Enterprise Services & Solutions practice @ Tata Consultancy Services •Engagement lead for clients across all verticals regarding Enterprise Tag Management and Digital Analytics solutioning, optimization and governance•Development and delivery of request for proposal (RFP) responses as well as proposal presentations•Created go-to-market solution offerings, merchandising, solution roadmapping, frameworks and accelerators related to digital strategy & transformation involving marketing technology (MarTech) operations and governance, personalization, and digital analytics•Client liaison and solution lead for cross-functional team of global solution and technical architects•Trusted advisor to ensure deliverable quality and identify untapped opportunities to enhance digital strategic initiatives•Whitepaper author - "Operationalizing Digital Strategy with Enterprise Tag Management" From May 2015 to January 2017 (1 year 9 months) Atlanta, GALead/Principal Consultant - Retail, CPG, Logistics & Life Sciences (RCL) @ Infosys •Business development and client management for web analytics/SEO/enterprise search practice•Proposal and statement of work creation for client leads in retail and financial industries•Executive and detailed-level implementation plan creation with hypothesis on results and recommendations for site performance improvement and interactive marketing strategy for all levels of an organization including organic and paid search strategy From February 2011 to January 2012 (1 year) Analytics Manager @ AREA203 Digital Responsible for managing internal and external web analytics, site optimization, market research, and data warehouse analytics efforts for digital and traditional advertising agency. Specializing in Omniture SiteCatalyst and Google Analytics web analytics platforms.Responsible for cross-channel performance measurement, strategy, and optimization - including PPC, SEO, Social Media, Email, and Affiliate channels. From January 2010 to February 2011 (1 year 2 months) Web Analytics Specialist / Founder @ Net/Net Analytics Net/Net Analytics is a website analytics and online strategy firm uniquely qualified to assist any size organization in putting their web analytics data into action. We provide web analytics reporting configuration, ongoing reporting, and web strategy consulting to companies who do not have the time or resources to recruit and train an internal resource. Net/Net Analytics allows businesses to spend less time on data gathering and tool administration, and more time utilizing business intelligence to improve the performance of your web business. From January 2006 to December 2009 (4 years) Director of Analytics @ 22squared (formerly WestWayne) •Solely responsible for providing web analytics reporting and web strategy for ad agency clients utilizing DART, Omniture SiteCatalyst and Google Analytics•Closely monitored and evaluated online display and search campaigns for individual clients, focusing on optimizing click thru and conversion•Created executive and detailed-level summaries with hypothesis on conclusions and recommendations for site performance improvement, site optimization, and interactive marketing strategy for all levels within clients’ organization From July 2008 to February 2009 (8 months) Atlanta, GADigital Marketing Consultant @ WebSideStory (now Omniture/Adobe) •Responsible for end-user training and consulting WebSideStory-related solutions•Conducted user training on WebSideStory HBX/Hitbox, Report Builder, and Active Segmentation•Created executive and detailed-level summary with hypothesis on results and recommendations for site performance improvement and interactive marketing strategy for all levels of an organization including SEO/SEM/PPC strategy From November 2004 to July 2005 (9 months) Web Performance Manager @ Cingular •Solely responsible for web analytics and financial metrics for Cingular Wireless Internet channel utilizing Omniture SiteCatalyst•Performed financial reporting including sales forecasting, trend analysis and churn reduction strategy utilizing Business Objects and other proprietary financial and data warehouse tools•Created high-level executive summary with hypothesis on results and recommendation for site performance improvement for business and executives – including CEO•Developed strategies to optimize sales and divert customer service inquiries to web***Increased site visits 19% and online phone sales 13% during tenure From 2003 to 2004 (1 year) Senior Consultant @ Commerce One From July 2000 to July 2001 (1 year 1 month) Business Analyst @ IBM •Solely responsible for providing ad hoc and scheduled forecast, revenue, expense, and commissions tracking, analysis, and reconciliation using SQL-based applications for four (4) Sales Executives and their staffs of 70 Marketing/Client Representatives in the Western United States •Coordinated linkages between Finance & Planning, Commissions, Expense, and Customer Service staffs•Responsible for developing and improving business processes for Small & Medium Business Marketing Operations Support unit From January 1997 to December 1999 (3 years) Senior Manager - Engagement Lead @ Cognizant •Engagement lead and thought leader for digital analytics and tag management clients. Assisting clients across all verticals in omni-channel strategy as well as digital process and governance. Also responsible for business development, resource management, P/L and account management for Fortune 500-level client. Managing US and offshore-based analysts•Acted as lead engagement manager and solution architect for global airlines website with 260M monthly page views during site re-platforming and redesign, utilizing Adobe SiteCatalyst, Discover, and Test & Target tools•Led deployment of Tealium tag management solution across multiple brand sites of large CPG client•Managed 10 accounts and team of 20 onsite and global resources. •Practice SME regarding tag management•Whitepaper co-author – “A Tag Management System Primer” From February 2012 to April 2015 (3 years 3 months) Atlanta, GA


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In a nutshell

Brian McGee's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Brian McGee's Willingness to Change Jobs

Unlikely

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