Brent Ferguson

Director of Online Admissions Consulting at Houston Baptist University | Greater Lynchburg Area

About Brent Ferguson

Brent Ferguson currently serves as the Director of Online Admissions Consulting at Houston Baptist University, where he leverages his extensive background in marketing, management, and professional selling to enhance the university's online enrollment strategies. In this pivotal role, Brent has been instrumental in developing innovative approaches to online admissions, focusing on creating a seamless experience for prospective students. His expertise in client relations has not only accelerated the university's outreach efforts but has also fostered a culture of repeat business and referrals, significantly boosting enrollment numbers.

Brent's leadership skills shine through in his ability to establish and maintain productive working relationships with staff across various departments. He promotes an interdisciplinary, collaborative approach to customer service, ensuring that operational difficulties are resolved efficiently and effectively. His tenacity and dedication to customer satisfaction have been key in increasing overall client engagement and loyalty, protecting the university's reputation in a competitive educational landscape.

Among his key projects, Brent has spearheaded initiatives aimed at enhancing the online admissions process, utilizing data analytics to identify trends and improve user experience. His proficiency in tools such as Microsoft Excel and PowerPoint allows him to present insights and strategies effectively to stakeholders. Additionally, Brent's commitment to training and supervising employees in both virtual and office environments has cultivated a high-performing team that is well-equipped to meet the demands of prospective students. With a focus on continuous improvement and a customer-centric approach, Brent Ferguson is a driving force behind Houston Baptist University's mission to provide accessible and quality education to a diverse student body.

Brent Ferguson Work