Event Marketing Manager @ Gerson Lehrman Group (GLG)
Premium Outreach Manager @ Moody's Analytics
Education:
BA, Business Management; English Minor @
Shippensburg University of Pennsylvania
About:
Highly driven, organized, and dependable individual with a keen eye for detail. Experienced in marketing, events, social media, and design. Also a self-proclaimed sports buff, world traveler, practiced musician, pop culture fiend, amateur photographer & videographer, et al.
Manager // Ignition Factory @ Ignition Factory is the innovations/emerging platforms team within OMD, the top global media agency. We
Highly driven, organized, and dependable individual with a keen eye for detail. Experienced in marketing, events, social media, and design. Also a self-proclaimed sports buff, world traveler, practiced musician, pop culture fiend, amateur photographer & videographer, et al.
Manager // Ignition Factory @ Ignition Factory is the innovations/emerging platforms team within OMD, the top global media agency. We focus on brand innovations via emerging startup partnerships, disruptive media ideas & creative applications of technology. I focus specifically on PepsiCo brands, Showtime and Dick's Sporting Goods. From July 2015 to Present (4 months) New York, NYEvent Marketing Manager @ My role on GLG's event marketing team was focused on developing new markets within the firm which include corporate, life sciences, law, and agency clients. In addition, I worked directly with GLG Labs; part think tank, part entrepreneurial team tasked with building new products and business lines. These divisions include GLG Institute, a membership-based community of leading executives, and GLG Share, a task-force of connecting and developing start-ups.
I partnered with these business development teams and was at the forefront of growing our new markets business lines through a number of branded events throughout the year that connect our clients with amazing content and knowledgeable professionals across every industry. From 2014 to 2014 (less than a year) New York, NYPremium Outreach Manager @ In my role at Moody's, I was responsible for the development and management of a marketing strategy which provided high profile rating actions, research, tools and analysis via conferences, briefings, roundtables, roadshows, sponsorships, and multimedia events. By partnering with Moody's research managing directors and sales executives in project development and strategy, I managed the outreach to our most premium clients and the media through targeted event campaigns across the globe. From February 2012 to 2014 (2 years) New York, NYMarketing & Event Associate @ From December 2010 to February 2012 (1 year 3 months) New York, NYClient Services and Marketing Associate @ From June 2009 to December 2010 (1 year 7 months)
Digital Photography @ The Cooper Union for the Advancement of Science and ArtBA, Business Management; English Minor @ Shippensburg University of Pennsylvania Bethany Ford is skilled in: Facebook, Marketing, Marketing Strategy, Strategy, Event Management, Salesforce.com, Marketing Communications, Business Development, Program Management, Analytics, InDesign, Photoshop, Analysis, Microsoft Word, Tumblr, Microsoft Office, Management, Sales, YouTube, Twitter, Cvent, Foursquare, iMovie, iPhoto, Dropbox, Digital Photography