Beth Crosbie
Senior Manager, Sales Development at Forma | San Luis Obispo, California, United States
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Beth Crosbie serves as the Senior Manager of Sales Development at Forma, where she plays a pivotal role in driving the company’s growth through innovative sales strategies and comprehensive training programs. With a robust background in sales leadership and project management, Beth is adept at overseeing pilot programs that test new approaches in the competitive landscape of flexible benefits software. Her expertise in lead qualification and conversion is instrumental in refining the sales process, ensuring that the team not only meets but exceeds its targets.
At Forma, Beth is currently spearheading key projects aimed at enhancing customer relationship management and optimizing data capture and reporting processes. By leveraging her extensive experience in e-commerce and marketplace dynamics, she effectively develops strategies that resonate with the retail channel, allowing Forma to position itself as a leader in providing customizable benefits packages. Her commitment to sales training and development empowers her team to excel in relationship marketing and cold calling, fostering a culture of continuous improvement and high performance.
Beth’s strategic planning capabilities are complemented by her hands-on experience as both an account executive and account manager, where she honed her skills in product marketing and brand awareness. Her ability to navigate trade shows and industry events further enhances Forma's visibility and engagement with potential clients. As she continues to drive sales initiatives, Beth Crosbie remains dedicated to delivering exceptional value to clients while streamlining operations to reduce costs and inefficiencies in the benefits landscape.
Senior Manager, Sales Development at Forma in June 2024 to Present
Senior Manager, Sales Development at Greenhouse Software in April 2019 to January 2024
Account Executive, Account Manager Growth, Account Manager at Houzz in October 2014 to December 2018
Account Executive at MarketStar in May 2013 to October 2014
Account Executive at The Eleven Agency in June 2009 to May 2013
Special Events Coordinator at Cystic Fibrosis Foundation in June 2008 to August 2008
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California Polytechnic State University-San Luis Obispo, Bachelor of Science (B.S.), January 2005 to January 2009
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Social Networking
Brand Management
Online Advertising
B2B
Trade Shows
Social Media Marketing
Relationship Marketing
Cold Calling
Digital Marketing
Retail
Management
Product Marketing
Brand Awareness
Training
Customer Service
Marketing
Social Media
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Discover more about FormaWhat is Beth Crosbie email address?
Email Beth Crosbie at [email protected], [email protected], [email protected] and [email protected]. This email is the most updated Beth Crosbie's email found in 2026.
What is Beth Crosbie phone number?
Beth Crosbie phone number is 7206500762.
How to contact Beth Crosbie?
To contact Beth Crosbie send an email to [email protected], [email protected], [email protected] or [email protected]. If you want to call Beth Crosbie try calling on 7206500762. (updated on May 06, 2024)
What company does Beth Crosbie work for?
Beth Crosbie works for Forma
What is Beth Crosbie's role at Forma?
Beth Crosbie is Senior Manager, Sales Development
What industry does Beth Crosbie work in?
Beth Crosbie works in the Marketing & Advertising industry.
Beth Crosbie Email Addresses
Beth Crosbie Phone Numbers
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