Barry Wyse, Chief Digital Officer at Boux Avenue

Barry Wyse

Director of Commerce at Telegraph Media Group | London, England, United Kingdom

Profile last verified June 2026
Apparel & Fashion Verified Profile London, England, United Kingdom
Verified

Work Email

***@bouxavenue.com

Last verified July 2026

Personal Email

***@gmail.com

Personal • High Confidence

Phone Number

+44*****

United Kingdom • Landline

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Barry Wyse Socials
Barry Wyse Work Experience

Chief Digital Officer at Boux Avenue in October 2021 - Present

Customer Director at Ryman in January 2021 - October 2021

Interim eCommerce Director at Boux Avenue in November 2019 - January 2021

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Interim eCommerce Director at T.M.Lewin in January 2018 - June 2019

Interim Digital Consultant and Advisor at Wilko in December 2016 - December 2017

Ecommerce Director at Telegraph Media Group in June 2015 - August 2016

Vice President, Digital at Alexandalexa.com in May 2014 - May 2015

Multichannel Director at The White Company in April 2013 - October 2013

Director of eCommerce at The White Company in October 2011 - April 2013

Director, Retail Practice at eCommera in November 2008 - October 2011

Head of eCommerce at Arcadia Group Ltd - Burton Menswear in August 2007 - October 2008

Product Manager to Senior Online Marketing Manager at Dell Europe in July 2000 - August 2007

Sales Account Manager to External Sales Territory Manager, Dell UK at Dell Europe in January 1996 - October 2000

Barry Wyse Skills
E-commerce Online Marketing Web Analytics Analytics Online Advertising Business Strategy Retail Sales Multi-channel Marketing E-business Consulting Management Multi-channel Retail Marketing Strategy Digital Marketing Mobile Devices Customer Experience Sales Operations Analysis Marketing Communications Marketing Strategy Product Marketing CRM Customer Retention SEO PPC SEM Start-ups Email Marketing Customer Acquisition Customer Insight Multi-Channel Analytics Direct Marketing Full P&L Responsibility Online Retail Leadership Affiliate Marketing Product Management Team Management New Business Development Digital Strategy Mobile Marketing Google Analytics P&L Management
About Barry Wyse’s Current Company
Telegraph Media Group

Launched in April 2011, Boux Avenue is a Lingerie brand based in London. We design fabulous lingerie, nightwear and swimwear and dresses you’ll love. Our Boux Avenue design team design our gorgeous collections and lingerie right here in London, always with YOU our fabulous community in mind. Upgrade your wardrobe and lingerie drawer with collections curated to empower every curve, whatever your shape or style. With unique shopping destinations, mobile & desktop sites and convenient delivery options, Boux Avenue is your go-to for every season. All of our lingerie is designed in London, for YOUR shape, YOUR style and YOUR lifestyle. Each exciting new launch from bikinis to bras, is all about YOU, our everyday inspiration. Our beautiful designs are crafted with exquisite detailing; from intricate lace and delicate embroidery, to carefully selected luxe fabrics. Your feedback is invaluable to us, and helps us to ensure that each new range makes you feel both comfortable and confident. Designed with love, we feel passionate about everything we bring to you, from our glamorous nightwear edits, to sumptuously soft velour in our loungewear collection. From everyday to sexy lingerie styles we have you covered! Our lingerie is available in sizes ranging from 28-40, A-G cup and nightwear in sizes 6-18, our collections are created to empower YOU and make YOU feel beautiful! Follow our page on LinkedIn for all the latest information on career opportunities and what’s new. Whether you’re looking to become one of our expert and enthusiastic sales assistants, an inspiring store manager or if think you can make a difference in a head office position, we want to hear from you. For career opportunities please contact : Megan Clarke via LinkedIn Or alternatively please visit www.bouxavenue.com/about/careers

Discover more about Telegraph Media Group
Barry Wyse’s Colleagues
Carly Laing

Carly Laing

London, England, United Kingdom

Head of Brand & Community at Boux Avenue

Senior PR Executive at Boux Avenue
(June 2014 – July 2026)

Zoe Pricesmith

Zoe Pricesmith

London, England, United Kingdom

Chief Design & Product Officer at Boux Avenue

My role as Head of Design is responsible for providing creative direction/strategy to the design team and delivering commercially viable product designs for the brand. Sets the overall tone for new/existing product lines, ensuring it ties back to the overall concept and business strategy. Present and delivers brand-right designs to CEO, directors and the rest of the...

Rachel Harley

Rachel Harley

United Kingdom

Chief Commercial Officer @ Boux Avenue | Essentials of Leadership

Chief Commercial Officer at Boux Avenue
(Nov 2022 – Present)

Thea Lawton

Thea Lawton

London Area, United Kingdom

Senior Influencer Marketing Executive | BA Fashion Communication and Promotion Graduate

Senior Influencer Marketing Executive at Boux Avenue
(Apr 2026 – Present)

Nia Davies

Nia Davies

London, England, United Kingdom

Lingerie Senior Buyer at Boux Avenue

Senior Buyer at Boux Avenue
(Apr 2024 – Present)

Richard Allen

Richard Allen

Greater London, England, United Kingdom

Finance Director

Boux Avenue is the lingerie, swimwear and nightwear destination for everybody – no matter your age, size or style – with 30 stores operating throughout the UK, a strong Ecommerce proposition and a growing International presence. Born out of a love for lingerie, nightwear ...

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Frequently asked questions about Barry Wyse

What is Barry Wyse email address?

Email Barry Wyse at [email protected], [email protected], [email protected] and [email protected]. This email is the most updated Barry Wyse's email found in 2026.

How to contact Barry Wyse?

To contact Barry Wyse send an email to [email protected], [email protected], [email protected] or [email protected].

What company does Barry Wyse work for?

Barry Wyse works for Telegraph Media Group.

What is Barry Wyse's role at Telegraph Media Group?

Barry Wyse is Director of Commerce

What industry does Barry Wyse work in?

Barry Wyse works in the Apparel & Fashion industry.

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