Barnaby Edwards
Senior Director Product Marketing at IAB Tech Lab | New York, New York, United States
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Barnaby Edwards serves as the Senior Director of Product Marketing at IAB Tech Lab, where he plays a pivotal role in shaping the future of the digital media ecosystem. With a robust background in both advertising technology (ad tech) and marketing technology (martech), Barnaby is dedicated to driving innovation and fostering collaboration across cross-functional teams. His passion for discovering new technologies and their applications is evident in his approach to product marketing, where he emphasizes the importance of competitive differentiation and data-driven strategies.
At IAB Tech Lab, Barnaby is responsible for evangelizing the value of technical standards that underpin the digital media landscape. His expertise in digital strategy and business processes enables him to effectively communicate the benefits of these standards to stakeholders across the industry. By leveraging his skills in data analysis and marketing strategy, he ensures that the initiatives he leads not only align with current market needs but also anticipate future trends.
Key projects under Barnaby's leadership include the development of innovative frameworks that enhance mobile advertising and email marketing strategies, utilizing platforms like Stensul to streamline email creation processes. His commitment to driving revenue growth through effective product marketing is complemented by his enthusiasm for artificial intelligence, which he sees as a transformative force in the industry. As a thought leader in the ad tech space, Barnaby Edwards continues to make significant contributions to the IAB Tech Lab, positioning it as a cornerstone of a sustainable and effective global digital media ecosystem.
Senior Director Product Marketing at IAB Tech Lab in May 2024 to Present
Director of Product Marketing at Stensul in March 2021 to December 2023
VP, Product Marketing and Strategy at Operative in January 2018 to December 2020
Producing Artistic Director at Regeneration Theatre in July 2015 to February 2020
VP Global Business Development and Product Marketing at Operative in January 2016 to January 2018
VP of Applied Technology and Product Marketing at Operative in March 2014 to January 2016
Director of Applied Technology and Product Marketing at Operative in March 2013 to March 2014
Product Manager at Operative in October 2010 to March 2013
Product Manager at Solbright in August 2009 to October 2010
Senior Product Developer (Product Manager) at Donovan Data Systems in April 2007 to June 2009
Product Manager at Valassis Relationship Marketing Systems in August 2005 to March 2007
Senior Business Analyst at Valassis Relationship Marketing Systems in August 2004 to August 2005
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Competitive Differentiation
Prompt Engineering
Product Vision
Product Requirement Definition
Enterprise Business
Online Advertising
Marketo
Email Marketing
Marketing Event Planning
Google Ads
Product Strategy
Product Launch
Market Research
B2B Marketing
Data Analysis
Product Road Mapping
Strategic Roadmaps
Storytelling
PMM
Demand Generation
Digital Strategy
Software Product Management
Marketing Strategy
Product Marketing
Positioning (Marketing)
Pragmatic Marketing Certification
DART for Advertisers
Adtech
Freewheel
Agile Methodologies
Product Management
Salesforce.com
Ad Serving
Analytics
Omniture
DoubleClick
Digital Media
Requirements Gathering
Process Improvement
Business Process
Databases
Quality Assurance
SEM
Product Development
Mobile Advertising
Project Management
Ballroom Dance
Customer Relationship Management (CRM)
Stensul Email Creation Platform
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Discover more about IAB Tech LabWhat is Barnaby Edwards email address?
Email Barnaby Edwards at [email protected] and [email protected]. This email is the most updated Barnaby Edwards email found in 2026.
What is Barnaby Edwards phone number?
Barnaby Edwards phone number is +12034171961.
How to contact Barnaby Edwards?
To contact Barnaby Edwards send an email to [email protected] or [email protected]. If you want to call Barnaby Edwards try calling on +12034171961.
What company does Barnaby Edwards work for?
Barnaby Edwards works for IAB Tech Lab
What is Barnaby Edwards's role at IAB Tech Lab?
Barnaby Edwards is Senior Director Product Marketing
What industry does Barnaby Edwards work in?
Barnaby Edwards works in the Software Development industry.
Barnaby Edwards Email Addresses
Barnaby Edwards Phone Numbers
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