IAB Tech Lab

Anthony Katsur is the CEO of IAB Tech Lab. To contact Anthony Katsur email at [email protected], [email protected] or [email protected].

The decision makers in IAB Tech Lab are Anthony Katsur, Hillary Slattery, Jared Moscow, etc. Click to Find IAB Tech Lab decision makers emails.

IAB Tech Lab offers a range of services designed to enhance the efficiency and effectiveness of digital advertising. These include the development of industry standards, research initiatives, and the creation of tools and software that facilitate better ad delivery, measurement, and compliance. Their focus is on improving transparency, interoperability, and accountability within the ad tech ecosystem.

IAB Tech Lab plays a crucial role in the development of advertising technology standards by collaborating with industry stakeholders, including publishers, advertisers, and technology providers. They facilitate working groups and committees that focus on specific areas such as data privacy, measurement, and programmatic advertising, ensuring that the standards developed are relevant and beneficial to the entire ecosystem.

IAB Tech Lab provides various tools and software solutions aimed at improving the digital advertising process. These include the IAB Tech Lab's OpenRTB protocol for programmatic advertising, the Ads.txt initiative to combat ad fraud, and the Transparency and Consent Framework (TCF) to help companies comply with data privacy regulations. These tools are designed to enhance transparency and trust in the digital advertising supply chain.

IAB Tech Lab primarily supports the digital advertising industry, which encompasses a wide range of sectors including media, technology, retail, and e-commerce. By providing standards and tools that enhance digital advertising practices, IAB Tech Lab helps businesses across various industries improve their advertising strategies and achieve better outcomes.

Companies interested in getting involved with IAB Tech Lab can join as members, which provides access to exclusive resources, research, and networking opportunities. Members can participate in working groups, contribute to the development of industry standards, and stay informed about the latest trends and best practices in digital advertising. Interested parties can find more information on membership options on the IAB Tech Lab website.

The Transparency and Consent Framework (TCF) is an industry-standard framework developed by IAB Tech Lab to help businesses comply with data protection regulations such as the GDPR and CCPA. It provides a standardized way for publishers and advertisers to obtain and manage user consent for data processing. The TCF is important because it promotes transparency in data usage, empowers consumers with control over their personal information, and helps businesses navigate complex legal requirements in the digital advertising space.