Barb Newton
President & CEO at CalTravel | Menlo Park, California, United States
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As the President & CEO of the California Travel Association (CalTravel), Barb Newton plays a pivotal role in shaping the future of California's travel, tourism, and hospitality sectors. With nearly two decades of leadership experience in consumer multi-media brand companies, Barb brings a wealth of knowledge and strategic insight to her current position. Under her stewardship, CalTravel serves as a vital umbrella organization that unites a diverse membership base, including destination marketing organizations, resorts, attractions, and tech companies, all of which are crucial to the state's thriving tourism ecosystem.
Barb’s expertise in digital strategy and marketing communications has been instrumental in advancing CalTravel’s mission to advocate for the industry at both state and national levels. She has spearheaded key initiatives aimed at enhancing the visibility and competitiveness of California as a premier travel destination. Her hands-on approach to leadership ensures that the association not only addresses the immediate challenges faced by its members but also anticipates future trends in the travel landscape.
Among her notable projects, Barb has led campaigns focused on sustainable tourism practices and the integration of innovative technology solutions that enhance visitor experiences. Her commitment to fostering collaboration among various stakeholders has resulted in impactful partnerships that drive economic growth and job creation across the state. With a strong foundation in publishing and editorial management, Barb continues to leverage her creative direction skills to produce compelling content that resonates with both industry professionals and the traveling public. Through her visionary leadership, Barb Newton is not only advocating for the travel industry but also shaping its future in California.
President & CEO at CalTravel in September 2014 to Present
Independent Consultant at Strategy, content, business development in August 2013 to September 2014
President, Sunset Publishing at Time Inc. in January 2007 to August 2013
President, Reiman Media Group at Reader's Digest Milwaukee in January 2004 to January 2007
SVP, Director of Publishing, Women's Health Worldwide at Rodale Inc in January 1984 to January 2002
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Content Development
Publishing
Magazines
Editorial
Market Research
Books
Content Strategy
Publications
Digital Marketing
Newspapers
Advertising
Direct Mail
Digital Media
Brand Development
Direct Marketing
Management
Feature Articles
Creative Direction
Public Relations
Online Publishing
Digital Strategy
Marketing Communications
Integrated Marketing
Content Management
Web Content
Copy Editing
Blogging
Copywriting
Newsletters
Email Marketing
Online Advertising
Publicity
Advertising Sales
Marketing Strategy
New Media
Strategy
Online Marketing
Media Planning
Mobile Marketing
Multimedia
Operations Management
Press Releases
Team Management
Marketing
Editing
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What is Barb Newton email address?
Email Barb Newton at [email protected]. This email is the most updated Barb Newton's email found in 2026.
What is Barb Newton phone number?
Barb Newton phone number is 6507439996.
How to contact Barb Newton?
To contact Barb Newton send an email to [email protected]. If you want to call Barb Newton try calling on 6507439996. (updated on July 26, 2022)
What company does Barb Newton work for?
Barb Newton works for CalTravel
What is Barb Newton's role at CalTravel?
Barb Newton is President & CEO
What industry does Barb Newton work in?
Barb Newton works in the Publishing industry.
Barb Newton Email Addresses
Barb Newton Phone Numbers
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