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Ayanna S.

Freelance Senior Brand Planner and Strategist @ AMP Agency

Director, Global Consumer Insights & Innovation at The Estée Lauder Companies Inc.

Greater New York City Area

Ranked #558 out of 11,168 for Freelance Senior Brand Planner and Strategist in New York

Section title

Ayanna S.'s Email Addresses & Phone Numbers

Ayanna S.'s Work Experience

AMP Agency

Freelance Senior Brand Planner and Strategist

January 2015 to June 2015

Greater New York City Area

Independent

Global Traveler

May 2014 to December 2014

AMP Agency

Senior Brand Planner

September 2012 to April 2014

Greater Boston Area

Ayanna S.'s Education

Institute of Advanced Advertising Studies

4A's New England Advertising

2013 to 2013

Emerson College

Masters of Arts Integrated Marketing Communications

2009 to 2011

McGill University

Bachelor of Arts English Communications, Hispanic Language

2004 to 2008

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Ayanna S.'s Estimated Salary Range

About Ayanna S.'s Current Company

AMP Agency

Assisting AMP Agency with primary research projects and creative strategy for select new business pitches. Clients: Icelandair, Ansell Healthcare (LifeStyles, SKYN), Energizer Holdings (Banana Boat, Hawaiian Tropic), New Business

Frequently Asked Questions about Ayanna S.

What company does Ayanna S. work for?

Ayanna S. works for AMP Agency


What is Ayanna S.'s role at AMP Agency?

Ayanna S. is Freelance Senior Brand Planner and Strategist


What is Ayanna S.'s personal email address?

Ayanna S.'s personal email address is ay****[email protected]


What is Ayanna S.'s business email address?

Ayanna S.'s business email address is a****[email protected]


What is Ayanna S.'s Phone Number?

Ayanna S.'s phone (212) ***-*231


What industry does Ayanna S. work in?

Ayanna S. works in the Cosmetics industry.


About Ayanna S.

📖 Summary

Ayanna is a passionate brand strategist and insights miner with a strong background in primary research and a proven track record developing brands, digital strategies and integrated marketing campaigns to drive business results for a variety of brands. She has work experience in a range of industries including: consumer packaged goods, retail, quick service restaurants, entertainment, non-profit, health, technology and energy. A graduate of Emerson College and McGill University, Ayanna holds a Master of Arts in Integrated Marketing Communications and a Bachelor of Arts in English and Communications. More recently, Ayanna was selected to participate in the 4A’s Institute of Advanced Advertising Studies in New England. Ayanna can be described as a curious, passionate and hard-working individual. Outside of the office, she enjoys contemporary dance, photography and traveling to foreign places that are off the beaten track. Specialties: Market Research | Consumer Insights | Creative Strategy | Advertising Strategy | Branding | Integrated Marketing Communications | Content Development | Digital Marketing | Experiential Marketing | Shopper Marketing | Promotions | Campaign Measurement and OptimizationFreelance Senior Brand Planner and Strategist @ Assisting AMP Agency with primary research projects and creative strategy for select new business pitches. Clients: Icelandair, Ansell Healthcare (LifeStyles, SKYN), Energizer Holdings (Banana Boat, Hawaiian Tropic), New Business From January 2015 to June 2015 (6 months) Greater New York City AreaGlobal Traveler @ As a planner, I study people for a living and I love it. I decided to take a temporary leave of absence from the job I love to get married and travel. I am excited about returning to planning with fresh perspectives that will help me push the boundaries, change people's behavior and most importantly, achieve real business results. Countries visiting include China, Malaysia, India, Australia, Brazil, Argentina, Tanzania, and South Africa. From May 2014 to December 2014 (8 months) Senior Brand Planner @ Previously: Planner, Associate Planner My job as a Senior Planner was to make sure the work we did worked. My responsibilities included: managing primary (qualitative and quantitative) and secondary consumer research projects, guiding brand and creative development including writing and presenting briefs, leading campaign measurement programs, and developing integrated marketing strategies (with the core customer in mind) that helped my clients achieve their business objectives. Clients: Avery Dennison, BabyGanics, Boden USA, Icelandair, Kernel Season's, Maybelline New York, Philip's Healthcare, Sambazon, Samsonite, TJX Companies (TJ Maxx and Marshalls) From September 2012 to April 2014 (1 year 8 months) Greater Boston AreaDirector of Program Content @ Previously: Programming Committee Volunteer, Founder and President of the Graduate Chapter of the AMA at Emerson College The AMA is the largest association of marketing professionals in the United States. As a Director of Program Content, I was responsible for developing content themes and forming relationships with speakers to drive the Chapter’s monthly event program. In this volunteer position, I was able to help the Chapter meet its annual event goals and objectives. From April 2010 to April 2014 (4 years 1 month) Associate Marketing Strategist @ As an Associate Strategist, I worked to ensure client's business objectives were met through strategic integrated marketing and experiential campaigns. On a day-to-day basis, I was responsible for: integrated campaign measurement programs, consumer research utilizing primary and secondary methodologies, lead capture and qualification consulting, event marketing strategy refinement and report writing. I also completed focus group moderator training at the Burke Institute in Cincinnati, Ohio. Clients: Biogen Idec, Covance, Dow Chemical, Eaton Corporation, Fidelity, Subway From July 2011 to September 2012 (1 year 3 months) Greater Boston AreaPublic Relations Intern @ I supported the account teams by identifying potential media opportunities, creating editorial calendars and pitching stories to the press. I utilized PR software on a daily basis including CisionPoint and Factiva, and secured coverage in several industry publications including Photonics Spectra and Structural Design & Engineering. Clients: AT&T, Autodesk, Excelitas, Houghton Mifflin Harcourt, iRobot From January 2011 to June 2011 (6 months) Promotion & Sales Associate, Freelance @ I promoted Chanel's new fragrances to increase sales in the luxury retail channel. I also assisted the Chanel team build relationships and strengthen existing relationships with clientele. From September 2009 to June 2011 (1 year 10 months) Consumer Insights & Account Management Intern @ I supported the consumer insights and brand strategy team with both qualitative and quantitative research projects including the recruitment and screening of focus group participants. I was also responsible for the management of an online community for a CPG brand, and assisted with gathering insights to guide new product development. In addition, I supported the account management team in program management for several B2C clients by completing competitive audits, identifying industry trends and writing monthly/quarterly analyses and POVs. Clients: Hershey's, Maybelline New York, Nestle Coffee-mate, Puma, Samsonite, TJX Companies (TJ Maxx and Marshalls), Warner Brothers From May 2010 to January 2011 (9 months) Digital Public Relations Intern @ I was responsible for media outreach including drafting pitches, writing press releases and ghost-authoring contributed articles on behalf of the agency. From January 2010 to May 2010 (5 months) Account Manager @ I managed all logistics of a global experiential campaign for a Fortune 100 CPG brand, including more than 15 events for 1400 people across Canada and Ireland. I drafted total event budgets averaging $250K per event, managed more than 50 internal suppliers per event, and was responsible for the hiring and training of the brand ambassador teams. In addition, I was responsible for program measurement and actively participated in all campaign planning and strategy activities. From January 2008 to May 2009 (1 year 5 months) 4A's New England, Advertising @ Institute of Advanced Advertising Studies From 2013 to 2013 Masters of Arts, Integrated Marketing Communications @ Emerson College From 2009 to 2011 Bachelor of Arts, English, Communications, Hispanic Language @ McGill University From 2004 to 2008 Ayanna S. is skilled in: Integrated Marketing, Promotions, Market Research, Marketing Strategy, Marketing Management, Marketing Communications, Customer Insight, Strategy, Social Media Marketing, Marketing Research, Online Advertising, Digital Marketing, Brand Development, Advertising, Brand Architecture, Leadership, Product Development, Consumer Behaviour, Brand Management, Product Marketing, Creative Strategy, Strategic Communications, Competitive Analysis, Relationship Marketing, Marketing


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In a nutshell

Ayanna S.'s Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Ayanna S.'s Willingness to Change Jobs

Unlikely

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