Ashish Shukla
Head, Trust & Safety, Advertising platforms Engineering
Product & Engineering Executive | Chief Architect
Sunnyvale, California
Section title
Ashish Shukla's Email Addresses & Phone Numbers
Ashish Shukla's Work Experience
Yahoo
Head, Trust & Safety, Advertising platforms Engineering
June 2017 to May 2018
Sunnyvale
Yahoo
Director, Engineering, Digital Media, Advertising, Search & Applied Machine learning
April 2007 to June 2017
Sunnyvale, California
Verisign
Development Manager
2002 to 2007
Cisco
Engineer/Technical Project Manager
September 2001 to October 2002
HP
Senior Engineer
December 1998 to August 2001
PayPal
Head of Architecture , Global Fraud Engineering | Chief Architect
San Jose
Ashish Shukla's Education
University of California, Berkeley, Haas School of Business
Product Management, Product Marketing
2010 to 2010
San Jose State University ( Cohort Program )
MBA, MS, Business & System Engineering
2000 to 2003
Harcourt Butler Technological Institute, India
MS, Comp Science
1992 to 1995
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About Ashish Shukla's Current Company
YahooLed Trust & Safety platform teams, responsible for detection & prevention of Inventory fraud, BOT fraud, Brand Safety, and Demand fraud to optimize the Oath's yield on adverting platforms for search, native, mobile, video and display ads. Trust & Safety platforms use machine learning systems, large-scale distributed systems, PB scale data processing, and analytics systems to protect... Led Trust & Safety platform teams, responsible for detection & prevention of Inventory fraud, BOT fraud, Brand Safety, and Demand fraud to optimize the Oath's yield on adverting platforms for search, native, mobile, video and display ads. Trust & Safety platforms use machine learning systems, large-scale distributed systems, PB scale data processing, and analytics systems to protect users, advertisers, and partners.* Launched detection systems to continuously monitor millions of ad creatives to safeguard users from malicious and fraudulent ads, reducing malicious ads by 50%* Launched industry-leading supply inventory (website URLs) quality index to increase the ROIs of the advertising campaigns by 25%* Delivered platforms that crawled and indexed billions of website URLs to determine their quality index
Frequently Asked Questions about Ashish Shukla
What company does Ashish Shukla work for?
Ashish Shukla works for Yahoo
What is Ashish Shukla's role at Yahoo?
Ashish Shukla is Head, Trust & Safety, Advertising platforms Engineering
What is Ashish Shukla's personal email address?
Ashish Shukla's personal email address is c****[email protected]
What is Ashish Shukla's business email address?
Ashish Shukla's business email addresses are not available
What is Ashish Shukla's Phone Number?
Ashish Shukla's phone (213) ***-*283
What industry does Ashish Shukla work in?
Ashish Shukla works in the Internet industry.
Who are Ashish Shukla's colleagues?
Ashish Shukla's colleagues are Daniela CAMS, Lucas Medola, Luliang Li, Zhongke Chen, Jiaqi Zhang, Shelly Hu, Albert Ma, Cici(Chengcheng) Chen, Evan Lee, and Janet Chen
About Ashish Shukla
💼 Past Experience
Ashish Shukla'sprofessional experience starts with Product & Engineering Executive at Yahoo where he led a trust & safety platform teams responsible for detection & prevention of inventory fraud, BOT fraud, brand safety, and demand fraud across all advertising platforms. He also led engineering for Yahoo homepage where he managed existing homepage and helped launch new global front page on a common technology stack using user profiles based personalized engines.At PayPal, Shukla was responsible for architecting and launching innovative products like aggregated search generating instant topic based pages, personalized & social ads. He also led engineering for branded finance & news service experiences on desktop and mobile ( like Starwars.yahoo.com, Wii.yahoo.com and more) powered by knowledge graph platformjoining all media contents from Y! News, Finance, Sports and Games properties.Shukla is an experienced engineer with over 10 years of experience in software engineering and product management. He has held senior engineer positions at Cisco and HP. Shukla is currently a Head, Trust & Safety, Advertising platforms at Yahoo. He led ads platform engineering across Ad serving, Forecasting, Dynamic Pricing, Ads fraud, Yield & RTB optimizations and programmatic product offerings to deliver many initiatives that generated 100s of millions of incremental revenue.He has also led engineering for Yahoo homepage where he managed existing homepage and helped launch new global front page on a common technology stack using user profiles based personalized engines. As a result, he led developing and launching innovative products like aggregated search generating instant topic based pages, personalized & social ads, and architecture engineering for risk & fraud prevention AI systems.
🎓 Education
Ashish Shukla BackgroundShukla is a product management and product marketing professionals with over 7 years of experience. He received his undergraduate education from the University of California, Berkeley in2010 where he was a product management student. Shukla then received his MBA from the Haas School of Business from UC Berkeley in 2010. Shukla also has a MS from San Jose State University in 2000 and a MS from Harcourt Butler Technological Institute in 1992.
💡 Technical & Interpersonal Skills
ashish shukla has a 10 year career in engineering. as a product and engineering executive, ashish shukla led Trust & Safety platforms teams at yahoo where he worked on detection and prevention of inventory fraud, bots fraud, brand safety, and demand fraud to optimize the Oath's yield on ads. shukla is also responsible for leading the engineering for yahoo homepage where he managed existing homepage and helped launch new global front page on a common technology stack using user profiles based personalized engines.shukla has also been responsible for architecting and launching innovative products like aggregated search generating instant topic based pages, personalized & social ads, and architecture for risk & fraud prevention AI systems. shukla is alsoresponsible for developing the technology for desktop and mobile applications powered by knowledge graph platform joining all media contents from yahoo news, finance, sports, and games properties.
Ashish Shukla’s Personal Email Address, Business Email, and Phone Number
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In a nutshell
Ashish Shukla's Personality Type
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
Average Tenure
4 year(s), 0 month(s)
Ashish Shukla's Willingness to Change Jobs
Unlikely
Likely
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