Sr. Director, Global Marketing Campaigns and Programs @ Hitachi Vantara
Arik is a seasoned product marketing executive with a strong sales orientation. For nearly 15 years, Arik has owned overall strategy, tactics, and programs to drive awareness, demand, and revenue for category-leading enterprise software products. His responsibilities have spanned all aspects of marketing, including market positioning, messaging, demand generation, brand marketing, product marketing, digital marketing, content marketing,
Arik is a seasoned product marketing executive with a strong sales orientation. For nearly 15 years, Arik has owned overall strategy, tactics, and programs to drive awareness, demand, and revenue for category-leading enterprise software products. His responsibilities have spanned all aspects of marketing, including market positioning, messaging, demand generation, brand marketing, product marketing, digital marketing, content marketing, PR & AR, events, advertising, worldwide marketing programs and managing a team of product marketers.
When he's not wearing his classical marketing hat, Arik can often be found working closely with sales teams, working on new business development opportunities and expanding partnerships. He even carried a bag for nearly three years.
Sr. Director, Product Marketing @ Arik leads product marketing at Skytree, a Series A big data analytics startup backed by U.S. Venture Partners, Javelin Ventures, Samsung and In-Q-Tel. Enterprise customers use predictive models built in Skytree software to make better decisions related to things like customer segmentation, online ad targeting, predictive maintenance, credit risk, product recommendations and treating patients. From April 2015 to Present (9 months) San Francisco Bay AreaDirector, Enterprise Software Sales @ Excelled in a sales director role selling enterprise software after over 10 years in product management and marketing leadership roles. Managed the entire software sales process, including prospecting, solution selling, product demonstrations, contract negotiation, retention and ongoing customer success. Trained in Miller Heiman Strategic Selling.
2013 - 104% of subscription revenue target
2014 - 105% of subscription revenue target, plus a seven figure software license transaction From November 2012 to April 2015 (2 years 6 months) San Francisco Bay AreaDirector, Product Marketing @ Managed team responsible for developing and executing against strategic marketing plans to grow software suite. Key areas of focus were messaging, positioning, sales tools, demand gen, thought leadership and PR. Role also included developing partner strategy, initiating and managing relationships with niche software vendors, SI's and service providers. Promoted in 2011. From August 2009 to November 2012 (3 years 4 months) San Francisco Bay AreaFounder | VP Marketing and Business Development @ Conceived of and launched healthcare technology start-up. Developed company brand, web presence and all sales support material. Executed channel partnerships with the top 10 OEMs in the category. From August 2008 to August 2009 (1 year 1 month) Senior Product Manager @ Managed the product line life cycle for eight SPSS analytic software products representing $180 million in annual revenue and technology distribution partnerships with software developers representing $35 in annual revenue. From May 2006 to September 2008 (2 years 5 months) Global Product Marketing Manager @ Defined new products and worldwide go-to-market strategy through vertical market selection and channel development; collaborated with all areas of the organization to ensure readiness for product launch. Initiated and managed partnerships with software vendors such as Microsoft, Adobe and Corel. From May 2003 to February 2006 (2 years 10 months) Product Marketing Manager @ Led a cross-functional team to position and launch an e-mail marketing product line which became the company's largest revenue producing product. Initiated and developed distribution relationships with the eight largest publishers in the US. Start-up raised $18 million in venture capital. From October 2000 to November 2001 (1 year 2 months) Market Research Analyst @ Responsible for demand generation activities for the Private Bank, including target market identification, cold calling prospective accounts and scheduling meetings with high net worth prospects From December 1996 to September 1999 (2 years 10 months)
MBA, Marketing @ Indiana University - Kelley School of Business From 2002 to 2004 MBA, International Business Exchange Student, 4.0 @ China Europe International Business School (CEIBS) From 2003 to 2003 B.S., Information Management & Technology @ Syracuse University From 1992 to 1996 Arik Pelkey is skilled in: Product Management, Product Marketing, Business Development, Sales, Marketing Strategy, Strategic Partnerships, Channel Partners, Cross-functional Team Leadership, Enterprise Software, Start-ups, Web Analytics, SaaS, Email Marketing, Analytics, Go-to-market Strategy, Sales Enablement, Strategy
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