April Mullen 🇺🇦

Adjunct Digital Marketing Professor at University of Missouri - St. Louis | Greater St. Louis

About April Mullen 🇺🇦

April Mullen is an esteemed Adjunct Digital Marketing Professor at the University of Missouri - St. Louis, where she leverages her extensive 17 years of experience in customer engagement marketing to educate and inspire the next generation of marketing professionals. With a robust background in B2B SaaS marketing technologies, April brings a wealth of knowledge to her classroom, particularly in the realms of email marketing and cross-channel customer engagement. Her course is tailored for experienced professionals and MBA students, focusing on the intricacies of crafting effective customer journeys and optimizing digital marketing strategies.

April's passion for content strategy and thought leadership is evident in her teaching approach, where she emphasizes the importance of aligning marketing efforts with business objectives. She encourages her students to explore innovative techniques in web content writing, online advertising, and digital marketing analytics, equipping them with the skills necessary to navigate the ever-evolving marketing landscape. Her expertise in public relations and event content further enriches her curriculum, allowing students to understand the multifaceted nature of customer engagement.

Currently, April is involved in several key projects that highlight her commitment to enhancing customer experiences through strategic marketing initiatives. She collaborates with cross-functional teams to develop comprehensive marketing strategies that not only drive engagement but also foster brand loyalty. By integrating her real-world experience with academic theory, April Mullen is not just teaching marketing; she is shaping the future of the industry by empowering her students to become innovative leaders in digital marketing.

April Mullen 🇺🇦 Work