Marketing and Communications Director @ Oy Hartwall Ab (Royal Unibrew)
Marketing Director @ Oy Hartwall Ab (Heineken)
Head of Customer Marketing @ Oy Hartwall Ab (Heineken)
Jyväskylän Lyseon lukio
Over 15 years of experience in FMCG sector, with excellent results on brand building and successful innovations in top Finnish brand companies. Strong commercial background from consumer and shopper marketing, product and concept development, marketing communications, category management, portfolio development and retail sales. Deep understanding of consumer needs and insights, and means to build future success through
Over 15 years of experience in FMCG sector, with excellent results on brand building and successful innovations in top Finnish brand companies. Strong commercial background from consumer and shopper marketing, product and concept development, marketing communications, category management, portfolio development and retail sales. Deep understanding of consumer needs and insights, and means to build future success through compelling innovations. Solid understanding of the entire value chain, including production and route-to-market.
I’m a leader who empowers her team and has passion for coaching individuals to deliver their best.
• Insightful mindset
• Inspired for growth
• Can do attitude: Sisukkuus
Marketing and Communications Director @ Leading Hartwall’s marketing and communications team with responsibility of strategic direction of categories and brands. Responsible also for Consumer & Market Intelligence and Innovation agenda. Member of Hartwall's Executive Management Team reporting to Managing Director. From April 2014 to February 2015 (11 months) HelsinkiMarketing Director @ Leading Hartwall’s marketing team with responsibility of strategic direction of categories and brands. Responsible also for Consumer & Market Intelligence and Innovation agenda. Member of Hartwall's Executive Management Team reporting to Managing Director, and Heineken’s Western Europe Marketing committee reporting to WER Marketing lead. From October 2011 to March 2014 (2 years 6 months) HelsinkiHead of Customer Marketing @ Leading Hartwall's trade marketing team and commercial process in off trade channel: customer specific campaigns, assortments and category management, field sales priorities and activation targets. Orchestrating co-operation between marketing and sales, and ensuring commercial priorities were executed with excellence in point-of purchase. Reporting to Sales Director. From January 2011 to September 2011 (9 months) HelsinkiNational Account Manager @ Hartwall’s gas and convenience business lead: key customer planning and yearly agreement negotiations, campaign planning and negotiations, assortment and pricing negotiations, analyzing coverage and campaign efficiency. Reporting to Sales Director. From January 2010 to January 2011 (1 year 1 month) HelsinkiKey Account Manager @ Responsible for key impulse customer planning and yearly agreement negotiations about campaigns, assortments and pricing. Reporting to Sales Director. From August 2009 to January 2010 (6 months) HelsinkiInnovation Manager @ Leading Hartwall's Innovation team and responsible for identifying future growth opportunities. Creating new concepts and product ideas. Member of Scottish & Newcastle’s Innovation Group. Reporting to Marketing Director. From August 2007 to August 2009 (2 years 1 month) HelsinkiMarketing Manager @ Leading Hartwall’s water & speciality drink categories and brand team. Creating category and brand strategies, leading brand budgets and identifying future growth opportunities through innovations. Reporting to Marketing Director. From March 2005 to August 2007 (2 years 6 months) HelsinkiBrand Manager @ Responsible for marketing activities of waters (Hartwall Novelle and Hartwall Vichy Original), Hartwall Fenix wellness drinks and ED energy drinks. Developing Hartwall’s water and speciality drink portfolio through innovations and 360 campaigns. Reporting to Marketing Manager. From August 2000 to May 2005 (4 years 10 months) HelsinkiProject member @ International project including market and portfolio analyses, process comparisons and best practise identification. From October 2003 to December 2003 (3 months) Strasbourg, FranceProduct Group Manager @ Leading Vaasan’s crisp bread and snack product categories in Finland. Responsible for 360 brand activations and new product development. Reporting to Marketing Director. From March 2000 to August 2000 (6 months) HelsinkiAssistant Brand Manager @ Responsible for Vaasan’s crisp product export to Australia, Greece, Iceland, Italy, Japan, Portugal and South Africa. Managing co-operation with local distributors Screening new market areas and evaluating potential partners. Reporting to Marketing Director. From January 1999 to February 2000 (1 year 2 months) HelsinkiMarketing Trainee @ Trainee program included periods in production, sales and marketing functions. Working as a sales rep during the summer. Assisting in creation of product range of Kotiuunin frozen bakery products, including marketing activities planning and implementation. Reporting to Marketing Director. From April 1998 to January 1999 (10 months) Helsinki
Master of Science (MSc); Economics, Major Marketing, Minors Communications and ICT @ Aalto University (Helsingin kauppakorkeakoulu, Helsinki School of Economics and Business Admin.) From 1994 to 1998 Jyväskylän Lyseon lukio Ann-Mari Hämäläinen is skilled in: FMCG, Customer Marketing, Brand Management, Trade Marketing, Marketing Management, Customer Insight, Shopper Marketing, Marketing Strategy, Consumer Marketing, Brand Development, Marketing Communications, Key Account Management, Sales Management, Business Strategy, Marketing, Product Marketing, Beverage Industry, Retail, Innovation Development, Management, Leadership, Coaching, Consumer Goods, Change Management
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