Director of Growth and Acquisitions @ Acreage Holdings
Head of Digital Acquisitions and Marketing @ BLADE
Senior Manager Paid Media @ Talkspace - Online Therapy
Dover High School
Senior Digital Marketing manager with concentration in SEM, SEO, Social Media, Mobile Advertising, App Advertising, Content Marketing, and Digital Acquisitions. I have a very do-it-yourself attitude and love the startup environment. I am detailed oriented and highly confident in my abilities to craft comprehensive digital marketing campaigns around advanced user segmentation, lead generation, brand building, and direct
Senior Digital Marketing manager with concentration in SEM, SEO, Social Media, Mobile Advertising, App Advertising, Content Marketing, and Digital Acquisitions. I have a very do-it-yourself attitude and love the startup environment. I am detailed oriented and highly confident in my abilities to craft comprehensive digital marketing campaigns around advanced user segmentation, lead generation, brand building, and direct response. I am very creative and have superb problem solving skills.
Specialties: Google AdWords (Search & Display), Bing Ad Manager, Google Analytics, AdMob, iAd, AppsFlyer, Google Merchant Center, Google Webmaster Tools, Facebook Ads Manager, Twitter Advertising, Adobe Photoshop, Microsoft Office Suite, Excel, Moz Analytics, SEM Rush, Keyword Spy, Drums, Guitar, Bass
Digital Marketing Manager @ - Design, implement, and facilitate an affective local & national digital marketing strategy.
- Drove brand awareness and grew digital marketing efforts to improve overall ROI.
- Management of Google AdWords (Search & Display), Bing/Yahoo Ad Network, Facebook Ads, media buying, mobile app advertisements, & affiliate ad networks.
- Provided recommendations to improve SEO including Behavioral Flow Analysis, SEO best practices, and Google Webmaster Tools reporting.
- Designed and implemented targeted App Download Campaigns with emphasis on CPI and ROI. From December 2013 to Present (2 years 1 month) Greater New York City AreaPPC Specialist @ - Management of Google AdWords and Microsoft Bing Accounts in a client-facing environment.
- Strong comprehension of web usability, landing page testing, website design, and keyword bidding strategies.
- Management of monthly ad spends of over $80,000 over multiple industries with positive measurable results.
- Increased ROI by adjusting advertising budgets and advertising strategies based on Google Analytics reporting.
- Created and optimized Google Product Listing Ads (PLA) for Google Shopping campaigns including Google Merchant Center management.
- Provided website and web store consulting for clients in multiple industries in order to improve visitor flow and increase conversion rates.
- Management of Google Display advertising including advanced placements and image ad creation through Adobe Photoshop. From December 2012 to November 2013 (1 year) Greater New York City AreaAccount Executive @ -Duties include sales and customer relations along with lead generation and social commerce management.
-Developed skills in PPC campaign management, SEO management and project management.
-Developed B2B marketing skills including payment processing and sales incentive plans.
-Experience dealing with large and small eCommerce clients. From August 2012 to October 2012 (3 months) Greater New York City Area
BS, Marketing @ Wilmington University From 2007 to 2011 Dover High School Andy Rapp is skilled in: SEO, Google Adwords, Facebook, Online Advertising, PPC, E-commerce, Integrated Marketing, Display Advertising, Campaign Management, Google Analytics, Marketing Strategy, Brand Development, Account Management, Lead Generation, Salesforce.com
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