Head of Marketing, IDL, Gallagher Insurance Solutions @ Arthur J. Gallagher International
Head of Business Operations Efficiency @ Which?
Marketing Consultant @ Digital Data Marketing
No education info found.
Head of Marketing, IDL, Gallagher Insurance Solutions @ From March 2015 to Present (10 months) Bournemouth, United KingdomHead of Business Operations Efficiency @ Which? New Ventures From December 2013 to March 2015 (1 year 4 months) United KingdomMarketing Consultant @ Digital Data Marketing Ltd, Specialist Marketing Consultancy business which helps its clients to apply highly successful marketing,
Head of Marketing, IDL, Gallagher Insurance Solutions @ From March 2015 to Present (10 months) Bournemouth, United KingdomHead of Business Operations Efficiency @ Which? New Ventures From December 2013 to March 2015 (1 year 4 months) United KingdomMarketing Consultant @ Digital Data Marketing Ltd, Specialist Marketing Consultancy business which helps its clients to apply highly successful marketing, distribution and new media models.
- Providing insight and actions to develop current activity into a test, learn and implement structure enabling channels to be grown, with visibility of the costs and returns attributed to each channel.
- Customer Journey Optimisation – Reviewing all customer touch points of pre and post sale too building and managing a company’s interactions with current and future customers. From June 2012 to November 2013 (1 year 6 months) Bournemouth, United KingdomOnline Brand Strategy Manager @ Responsible for developing and delivering the online multi-brand strategy across RIAS and Castle Cover. Lead role in transforming the Internet channel to become a core RIAS and Castle Cover new business channel.
Identify the online consumer segments and target markets and ensuring brands are positioned in complementary and competing positions to optimise market coverage, deliver marketing efficiency.
Working closely with Operations to develop the online services for the multi-brands. From July 2011 to June 2012 (1 year) Bournemouth, United KingdomMarketing Manager @ Experience of launching Castle Cover Ltd start up which acquired 280,000 customers between 2006 - 2011 and then was sold in March 2011 for over £50m.
Significant exposure to operating at a strategic level to develop the multi channel campaigns and additional income revenue streams.
Integral role in working with Finance on month end P&L, and building Net Present Value (NPV) modeling to control marketing effectiveness.
ACTING HEAD OF MARKETING, Oct 2010 – Jun 2011 From May 2006 to July 2011 (5 years 3 months) Campaign Marketing Manager @ Responsible for the cost effective acquisition of new customers in order to achieve monthly and annual home insurance sales targets.
Produced and presented monthly sales plans and performance results to senior management, ensuring approval and sales plan budget management.
Ownership of all customer acquisition campaigns across inbound, outbound and affinity channels for home & motor insurance.
Produced recommendations on what’s effective within the cost per sale parameters. From 2004 to 2006 (2 years) Bournemouth, United Kingdom
Andy Leggett is skilled in: Direct Marketing, Digital Marketing, PPC, Lead Generation, Email Marketing, Online Advertising, Marketing Communications, Marketing Strategy, Google Analytics, SEO, Customer Acquisition, Database Marketing, Advertising, Digital Media, Account Management
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