Andrea Toscano

Director Sky Creative Agency Italy at Sky Italia | Milan, Lombardy, Italy

About Andrea Toscano

Andrea Toscano is a seasoned professional with over 25 years of experience in the advertising and broadcast television sectors, currently serving as the Managing Director of Sky Creative Agency Italy. In this pivotal role, Andrea spearheads the development of innovative 360° communication strategies that resonate with audiences across various platforms. Her expertise encompasses a broad spectrum of creative direction, including Above The Line (ATL), Below The Line (BTL), digital, and social media campaigns, ensuring that Sky Italia maintains a strong and cohesive brand presence in the competitive pay-TV market.

Under Andrea's leadership, the Sky Creative Agency has undertaken several key projects that highlight her strategic vision and creative acumen. She has been instrumental in launching high-impact branding initiatives and promotional campaigns that not only elevate Sky Italia's market position but also enhance viewer engagement. Her deep understanding of the Italian and European pay-TV landscape allows her to craft compelling narratives that connect with diverse audiences, leveraging her extensive knowledge in television business, graphic design, and media production.

Andrea's skill set is further complemented by her proficiency in corporate branding, packaging graphics, and digital media, making her a versatile leader in the creative domain. She is adept at managing cross-functional teams, fostering a collaborative environment that encourages innovation and creativity. With a keen eye for detail and a passion for storytelling, Andrea Toscano continues to drive the creative vision of Sky Italia, positioning the agency as a leader in the industry and setting new standards for excellence in communication and branding.

Andrea Toscano Work