With a background in agency, publisher and client side, my appreciation and expertise for the marketing discipline has grown significantly, as the way to connect with consumers, and remain relevant, has become increasingly difficult. While marketing should always drive business objectives, the most successful strategies put the consumer first. Understanding who they are, their values and need states allow a brand to find a meaningful way to play a role in their lives. I have spent the last 10+ years developing marketing strategies, creating advertising campaigns, immersing myself in consumer behavior, building partnerships, leading groups of extraordinary individuals and closely following the advancements of new technologies. I am proud to be a Stevie Award - Women in Business finalist, and the winner of a Business Marketing Association award for Best Branding and Identity for Mojiva. I was also recognized as one of B2B Marketing's top 20 rising stars. I am a proud supporter of Healthy is the New Skinny and charity:water. I am privileged to serve as a co-chair on the IAB Mobile Committee and as a board member for the IAB Mobile Center of Excellence. Currently, I am at Spotify, where I spend my time running the Global Business Marketing and Branded Experiences department. With a team of 28 talented marketers across the globe, we focus on helping brands understand and connect with our highly engaged, influential audience. Specialties: Mobile media and advertising, Audience development, Communication (Verbal and Written), Networking, Strategy and Planning, Brand Development, Media Buying, TVC Production, Marketing Development and Implementation, Team Management, Creative Development and Execution, Website Development, Copywriting, Product Management, Stakeholders and Vendor Negotiation

Amy Vale is skilled in: Brand Development, Copywriting, Media Buying, Team Management, Advertising, Marketing Strategy, Creative Development, Digital Marketing, Online Marketing, Online Advertising, Email Marketing, Social Media, Marketing Communications, Direct Marketing, Social Media Marketing