Amy Craven
Head, Cloud ERP Line of Business, North America Marketing at SAP | Bethel Park, Pennsylvania, United States
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Amy Craven is a seasoned marketing professional with over 20 years of experience, currently serving as a key player in Account Based Marketing (ABM) for the East Region at SAP. In her role, Amy is instrumental in driving awareness, demand generation, and pipeline acceleration specifically for the Cloud ERP portfolio across North America. Her extensive background in marketing and communications has equipped her with a unique perspective on how to effectively engage both business-to-business and business-to-consumer audiences, enabling her to craft targeted strategies that resonate with diverse market segments.
At SAP, Amy leads the development of comprehensive marketing plans and innovative campaigns that align with the company's strategic objectives. Her expertise in program management and cross-functional team leadership allows her to collaborate seamlessly with stakeholders across various departments, ensuring that marketing initiatives are not only well-executed but also impactful. Amy’s proficiency in marketing communications and direct marketing is evident in her ability to create compelling narratives that drive customer engagement and foster long-term relationships.
Key projects under her leadership have included multi-channel campaigns that leverage data-driven insights to optimize performance and enhance customer experiences. By employing solution selling techniques, Amy has successfully identified and capitalized on revenue opportunities, contributing to SAP's growth in a competitive landscape. Her strategic mindset, combined with her deep understanding of marketing strategy and product marketing, positions her as a valuable asset in the tech industry, continually pushing the boundaries of what effective marketing can achieve.
Head, Cloud ERP Line of Business, North America Marketing at SAP in March 2022 to Present
Account Based Marketing, East Region at SAP in August 2016 to May 2022
Marketing Director at SAP in December 2011 to August 2016
Director of Marketing at Directworks in November 2010 to December 2011
Senior Manager, Field Marketing at Oracle in July 2007 to November 2010
Regional Marketing Manager, Hyperion at Oracle in July 2006 to July 2007
Director, Corporate Communication at i2 Technologies in July 2002 to July 2006
Senior Marketing Manager, Partner Marketing at i2 Technologies in February 2000 to July 2002
Director and Account Supervisor, High-Tech Accounts at Skutski & Oltmanns in April 1996 to February 2000
Assistant Manager, Q-NET Program at Greater Pittsburgh Chamber of Commerce in April 1995 to April 1996
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Lead Generation
Demand Generation
Sales Enablement
Writing
Program Management
Communication Skills
Event Management
Project Management
Strategic Partnerships
Business Development
Business Intelligence
Cross-functional Team Leadership
Marketing Communications
Direct Marketing
Management
Strategy
Leadership
CRM
Marketing Strategy
Strategic Planning
Marketing
B2B
SaaS
Product Launch
Enterprise Software
Sales
Market Research
Solution Selling
Brand Management
Corporate Communications
Marketing Management
Public Relations
Product Marketing
Go-to-market Strategy
Salesforce.com
Customer Relationship Management (CRM)
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Discover more about SAPWhat is Amy Craven email address?
Email Amy Craven at [email protected] and [email protected]. This email is the most updated Amy Craven's email found in 2026.
How to contact Amy Craven?
To contact Amy Craven send an email to [email protected] or [email protected].
What company does Amy Craven work for?
Amy Craven works for SAP
What is Amy Craven's role at SAP?
Amy Craven is Head, Cloud ERP Line of Business, North America Marketing
What is Amy Craven's Phone Number?
Amy Craven's phone (215) ***-*107
What industry does Amy Craven work in?
Amy Craven works in the Computer Software industry.
Amy Craven Email Addresses
Amy Craven Phone Numbers
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