Alex Parraga
Chief Marketing Officer at UC Santa Barbara | Santa Barbara-Santa Maria Area
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As the Chief Marketing Officer at UC Santa Barbara, Alex Parraga leverages over 20 years of extensive experience in the marketing and advertising landscape to elevate the university's brand and enhance its visibility. His role is pivotal in directing central marketing efforts that not only raise awareness but also foster deeper engagement with prospective students, alumni, and the broader community. Alex is currently spearheading key projects aimed at activating an enhanced brand platform across all campus touchpoints, ensuring that every interaction reflects the university's core values and mission.
Under his leadership, UC Santa Barbara is building its integrated marketing and branding capabilities through strategic and operational enhancements. This includes the adoption of cutting-edge technology to improve user experience across digital channels, such as the university's website and social media platforms. By implementing data-driven digital strategies, Alex is focused on optimizing the university's online presence and increasing engagement through targeted email marketing and effective CRM practices.
Moreover, Alex's expertise in advertising management and cross-functional coordination allows him to collaborate seamlessly with various departments, ensuring that marketing initiatives align with the university's overarching goals. His commitment to brand building is evident in the innovative campaigns he has launched, which not only resonate with diverse audiences but also reinforce UC Santa Barbara's position as a leading institution of higher education. Through his strategic vision and hands-on approach, Alex Parraga is not just enhancing the university's brand; he is shaping its future in an ever-evolving educational landscape.
Chief Marketing Officer at UC Santa Barbara in January 2014 to Present
Marketing Consultant at Marketing Consultant in June 2013 to December 2013
Director of Enterprise Marketing at lynda.com in October 2012 to March 2013
VP, Account Director at BBDO in November 2009 to October 2012
Account Director at T3 in August 2008 to November 2009
Partner, Marketing Director at Ogilvy & Mather in June 2002 to July 2008
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Content Strategy
Digital Marketing
Integrated Marketing
Digital Strategy
Marketing Strategy
Advertising
Online Advertising
Branding & Identity
Leadership
Email Marketing
Marketing
Marketing Communications
Social Media Marketing
Corporate Branding
New Media
Social Media
Online Marketing
Direct Marketing
Interactive Marketing
User Experience
Digital Media
Account Management
Team Leadership
Loyalty Marketing
Building Brand Awareness
Interactive Advertising
Website Development
Results Oriented
Results Analysis
Team Coordination
Direct Mail
Marketing Operations
Brand Development
Creative Strategy
Advertising Management
Client Services
Emerging Media
Consulting
Consumer Marketing
B2B Marketing
Cross-functional Coordination
Agency Coordination
CRM
Strategy
Web Analytics
Organizational Communication
Marketing Management
Management
Brand Management
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Discover more about UC Santa BarbaraWhat is Alex Parraga email address?
Email Alex Parraga at [email protected] and [email protected]. This email is the most updated Alex Parraga email found in 2026.
What is Alex Parraga phone number?
Alex Parraga phone number is +19177709637 and +13039881172.
How to contact Alex Parraga?
To contact Alex Parraga send an email to [email protected] or [email protected]. If you want to call Alex Parraga try calling on +19177709637 and +13039881172.
What is Alex Parraga net worth?
Alex Parraga has an estimated net worth of -$2,499 to $2,499
What company does Alex Parraga work for?
Alex Parraga works for UC Santa Barbara
What is Alex Parraga's role at UC Santa Barbara?
Alex Parraga is Chief Marketing Officer
What industry does Alex Parraga work in?
Alex Parraga works in the Higher Education industry.
Alex Parraga Email Addresses
Alex Parraga Phone Numbers
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