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Alan Walsh

Global Marketing Director @ American Express

Head of Network & Partnerships - we are hiring

London, United Kingdom

Ranked #993 out of 19,860 for Global Marketing Director in United States

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Alan Walsh's Email Addresses & Phone Numbers

Alan Walsh's Work Experience

American Express

Global Marketing Director

February 2013 to Present

London, United Kingdom

American Express

Global Marketing Manager

June 2011 to February 2013

London, United Kingdom

Banco Santander

Client Manager

January 2009 to June 2011

London, United Kingdom

Alan Walsh's Education

Nottingham Trent University

BA Hons Business Management 2:1

1998 to 2001

Aylesbury Grammar School

1992 to 1998

Alan Walsh's Professional Skills Radar Chart

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Harmony minded

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About Alan Walsh's Current Company

American Express

Promoted in role to further develop the marketing strategy of the Global ATM Business. Responsible for positively increasing cash awareness on Amex, card acceptance, card usage and improving education of the product in key markets. Key achievements include: - Creating the brand / cash strapline - Project managing and launching the new multi-lingual Global ATM Locator tool...

Frequently Asked Questions about Alan Walsh

What company does Alan Walsh work for?

Alan Walsh works for American Express

What is Alan Walsh's role at American Express?

Alan Walsh is Global Marketing Director

What is Alan Walsh's personal email address?

Alan Walsh's personal email address is al****[email protected]

What is Alan Walsh's business email address?

Alan Walsh's business email address is a****[email protected]

What is Alan Walsh's Phone Number?

Alan Walsh's phone +44 ** **** *385

What industry does Alan Walsh work in?

Alan Walsh works in the Financial Services industry.

Who are Alan Walsh's colleagues?

Alan Walsh's colleagues are Ben Ormos, Jorge Peset, Matt Nunn, Tim Tosi, Laurie Roxby, James Perry, George Dunning, Ana Solaguren-Beascoa, Susan Graham, and Tamás Feik

About Alan Walsh

📖 Summary

An enterprising, confident and highly ambitious professional, with a proven track record in a variety of arenas and across global markets. My creative, innovative and adaptable style has aided my development and ensured delivery above target to clients and employers. As a confident and strong communicator I am excellent at forming, maintaining and building solid relationships both with colleagues and clients across a multitude of borders and cultures. I pride myself on outstanding customer service and exceeding all expectations. Specialties: Relationship management, project management, creativity, communication skills, campaign management, event management, partnership management, digital marketing including social media.Global Marketing Director @ Promoted in role to further develop the marketing strategy of the Global ATM Business. Responsible for positively increasing cash awareness on Amex, card acceptance, card usage and improving education of the product in key markets. Key achievements include: - Creating the brand / cash strapline - Project managing and launching the new multi-lingual Global ATM Locator tool worldwide - Creating the concept and production of the ATM Locator Promotional video - Segmentation modelling - Responsibility for the ATM Locator global vision - Producing the ATM Story to educate the business about the importance of cash In addition to this role I am the global lead for 'Employee Engagement'​ in my business area (140+ people). Responsibilities include soliciting feedback from the team and managing that feedback into an actionable plan, including regular global updates. This covers training and development, career development, team building and social events. As part of this position I am a recognised 'Healthy Living Ambassador'. From February 2013 to Present (2 years 9 months) London, United KingdomGlobal Marketing Manager @ A newly created role and the only person in American Express that has ever managed this remit. My goal is to increase awareness and optimise ATM usage across all issuing lines of business around the globe. Managing the end to end process of all marketing communications to cardmembers and issuers to increase ATM card acceptance, reduce declines and raise awareness of the value proposition to all markets across all product lines (circa 100 million cards). Key achievements include: - Launching the first ever Cash Microsite - Piloted the UK mobile-ATM Locator ready for the 2012 Olympics - Integrated cash based messaging into a wide range of cardmember communications - Supporting auto-enrolment into cash access for UK Lending cardmembers - Managing all ATM related marketing, both online and offline - Creating the ATM Cash Collateral From June 2011 to February 2013 (1 year 9 months) London, United KingdomClient Manager @ Santander bought the GE Money Card business in 2008 resulting in a transition to the Santander business. I was promoted to Client Manager, managing the Account Card Programme relationship with Topman, Topshop and Burton (the most profitable portfolio). Key achievements include: • P&L owner of a £50m book • Successfully influencing Topshop to utilise SMS marketing - something they had never done before • Planning and managing the online strategy of the cardholder marketing program, including increasing email penetration by 25% • Volunteered to be the Employee Opinion Survey Coordinator I was responsible for improving employee satisfaction in the Commercial business from 68% to 75% in 12 months through various initiatives • Sourcing relevant and effective 3rd party offers free of charge to use as a trigger to drive spend • Revamping the value proposition for Burton & Topshop to reduce ‘hit and run’ rate customers and maintain spend levels whilst improving offer redemption rates From January 2009 to June 2011 (2 years 6 months) London, United KingdomClient Sales & Marketing Manager @ Client relationship owner of a key client, the retailer House of Fraser (HOF). Responsible for all marketing and sales of the Credit Card and Store Card. Additionally managing the transition of ownership from GE Money to Santander. Key achievements included: - Successful management of BT (balance transfer) campaigns - achieving £4.4m of receivables vs. a plan of £2.9m (+52%) - Innovative external spend campaigns drove £88m worth of spend vs. £49m PY (+77%) - Continually evolving and improving the e-business world of HOF, through various email capture and e-servicing campaigns (11k+ accounts registered) - Sensitive management of key system / migration changes to HOF in a very commercially sensitive time of the relationship - Solid 3rd party involvement with various agencies, MasterCard etc. and regular attendance at event - Integral team member to HOF - including working at their offices one day a week to build a stronger relationship - Introducing many new initiatives to the client, including; SMS marketing, 3rd party offers etc. - Excellent cross-functional relationships with other key areas of the business, including sales, training, customer service etc and introducing new ideas to their work to benefit the client and the program From June 2008 to January 2009 (8 months) London, United KingdomRelationship Development Manager @ Manager of the corporate hospitality program for the largest and most profitable team in Barclays Commercial. Managing events both in the UK and abroad, including directing the Barclays Group Partners involvement and introducing new and innovative, successful ideas. Key achievements include: • Planned the largest event program in Corporate Banking (4 day event), catering to the largest number of clients and the most recognisable brands including Vodafone, BA, BT, Sony, Ford and many other blue-chip brands. • Organiser of sponsorship for successful key client events and arranging the PR (i.e. the Barclays Premiership Trophy at local events) • Managing all marketing material throughout the team, including the advertising and marketing plan. • Responsible for all communications throughout the team (150 people). Discretion was paramount for select parts of communications. • Budget management of £200k for all events and marketing within the team. • Project Manager for several key projects including revamping the entire ‘pitch-book’ process and platform for the whole of Barclays Commercial Bank. • Project manager for the development and maintenance of the Global Referrals Unit (global remit) intranet site and subsequent marketing of this team to the wider bank on an international level. From June 2007 to June 2008 (1 year 1 month) Canary Wharf, LondonRelationship Support Manager @ Managing and developing a split portfolio of Education and Social Housing clients worth £17m Key achievements include: • Winner of the Customer Service Award • Integral member of the team to motivate and improve employee satisfaction in the workplace – year on year improvement of more than 30% • Contributing member of the best performing team in corporate banking. Profit growth of 17.5% to £109million. • Introducing the largest amount of leads to Group Partners through various campaign initiatives which were also rolled out to the wider team, solely responsible for introducing £400,000+ profit. • Consulting and presenting to major clients on how to effectively improve their working practices and save significant amounts of money • Winning business from key competitors worth hundreds of thousands of pounds to Barclays. From October 2005 to June 2007 (1 year 9 months) Canary Wharf, LondonMarketing Co-ordinator @ Recruited by my former Sales & Marketing Director from Skills Holiday, I joined Amathus Holidays managing all aspects of marketing (both on and offline) including producing and managing the marketing plan and budget. This role also included managing the customer service area, dealing directly with customer complaints. Key achievements include: • Creating an online campaign with and negotiating that our product would be displayed on all of their advertising (£2million spend). Increased sales by 400% +. • Development of Amathus’ interactive website including achieving highest ranking positions within the most popular search engines • Planning and managing various business events including brochure launches for more than 140 people travelling and staying in one of our hotels in Cyprus. • Initiating and managing the annual advertising strategy. • Managing all customer complaints, achieving a reduction of 24% in 8 months. • Producing and managing the marketing plan including the annual budget. From March 2004 to October 2005 (1 year 8 months) London, United KingdomTeacher @ Teaching English language and culture to a range of students, both adults and children. • Living and working just outside Tokyo, Japan • Teaching English language and culture to a range of students, both adults and children. • Promoted to a Trainer to aid the process for ex-patriots moving to Japan and becoming a teacher. • Highest sales achieved year on year for introducing new students to the school (85% conversion rate). From March 2002 to October 2003 (1 year 8 months) Tokyo, JapanSenior Marketing Executive @ Responsible for producing and managing the marketing plan with the Marketing Director. I was the editor of the customer magazine 'Premier' and managed the full advertising programme for the company. Key achievements include: • Promoted twice with my job at Skills Holidays. • Re-branding the product range and all company stationary from Skills Motor Coaches to Skills Holidays. The brochures won an award at the ‘Coach and Bus Weekly’ Awards Ceremony. • Producing and implementing the company’s marketing plan. The campaign for 2000 reached the finalist stage in the Coach Industry Awards 2000. From August 1999 to March 2002 (2 years 8 months) NottinghamBA Hons, Business Management, 2:1 @ Nottingham Trent University From 1998 to 2001 Aylesbury Grammar School From 1992 to 1998 Alan Walsh is skilled in: Marketing Strategy, Marketing Mix, Relationship Development, Customer Relations, Campaign Management, Event Management, Partnership Management, Budgeting, Portfolio Management, Account Management, Digital Marketing, Marketing Communications, Direct Marketing, Sales Management, Budgets, Customer Service, CRM, Partner Management, Sales, Competitive Analysis, Marketing, Segmentation, Customer Acquisition, Financial Services, Project Planning, Social Media, Retail, Online Marketing, Advertising, Management, Public Relations, Project Management, Relationship Management, Negotiation, Market Planning, Mobile Marketing, B2B, Marketing Management, Product Management, Product Marketing, Strategic Partnerships, Analytics, P&L Management, Business Development, Market Research, Lead Generation, Strategy, Integrated Marketing, B2B Marketing, Email Marketing

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In a nutshell

Alan Walsh's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 10 month(s)

Alan Walsh's Willingness to Change Jobs



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