Alan Parker

Chief Innovation Officer at Energy BBDO | Greater Chicago Area

About Alan Parker

As the Chief Innovation Officer at Energy BBDO, Alan Parker leverages over two decades of extensive experience in driving digital transformation and innovation across diverse global markets, including EMEA, APAC, and The Americas. His role is pivotal in shaping the agency's strategic direction, focusing on the integration of cutting-edge technologies and innovative practices that enhance client engagement and brand performance. Alan is at the forefront of developing and implementing comprehensive innovation plans for high-profile clients such as Bayer, Brown-Forman, Champion, and Mars-Wrigley, ensuring that these brands not only keep pace with industry trends but also set them.

Alan's expertise lies in cross-functional team leadership, where he fosters collaboration among diverse talent to cultivate a culture of creativity and agility. He is instrumental in identifying and recruiting new digital skillsets that align with the evolving landscape of advertising and marketing. By establishing robust innovation cycles and processes, Alan ensures that Energy BBDO remains a leader in media strategy and social media marketing, effectively navigating the complexities of online reputation management and media relations.

His strategic vision is complemented by a keen understanding of marketing communications and advertising, allowing him to craft tailored solutions that resonate with target audiences. Alan's commitment to developing partnership plans with leading platforms further enhances the agency's capabilities, positioning Energy BBDO as a trailblazer in delivering impactful, data-driven marketing solutions. Through his leadership, Alan Parker not only drives growth for the agency but also empowers clients to harness the full potential of digital innovation in their marketing endeavors.

Alan Parker Work