Co-Founder @ Racket San Francisco Bay AreaFreelance Product Manager and UX Director @ Freelance From July 2016 to December 2017 (1 year 6 months) New YorkDirector of Innovation and User Experience @ POPstick, Inc. Led the specification and development of the company’s key products including a social networking platform and a marketplace for music licensing. Managed the...
Co-Founder @ Racket San Francisco Bay AreaFreelance Product Manager and UX Director @ Freelance From July 2016 to December 2017 (1 year 6 months) New YorkDirector of Innovation and User Experience @ POPstick, Inc. Led the specification and development of the company’s key products including a social networking platform and a marketplace for music licensing. Managed the creative team in New York, overseeing 4-7 designers and developers serving POPstick’s anchor clients, Microsoft and Virgin HealthMiles (now Virgin Pulse). From 2004 to January 2006 (2 years) New YorkDirector of User Experience, Co-Founder @ New Tilt, Inc. I was a co-founder of this ten-person website and web application design shop. We served the Boston high-tech industry as well as non-profits and educational organizations. Our projects received recognition from AiGA, iD Magazine, The New York Festivals, and How Magazine. New Tilt was acquired in 2006 by regional web app development shop Bridgeline Digital. Client highlights include Smithsonian Institution, Dana Farber Cancer Institute, Boston’s Logan Airport, MIT, RSA Security, and Families of September 11. From 2000 to 2004 (4 years) BostonDesigner @ Music Interactive Responsible for the architecture, interface design, and development of web projects for the music industry, including our flagship web property, an online community for musicians. From 1994 to 1996 (2 years) BostonDesign/UX @ All Turtles From September 2017 to February 2020 (2 years 6 months) San Francisco Bay AreaUX Director (Freelance) @ Big Spaceship Led UX on a revolutionary new shoe customizer for Under Armour that lets customers put literally anything on a sneaker. Photography, repeating patterns, typography, and an endless choice of colors. • http://uaicon.com• Traditional wireframes and interactive prototyping• Extensive user testing and iteration• Managed several UX contributors and coordinated across a large agency team• Interfaced with a large client team on a daily basis From April 2016 to July 2016 (4 months) New YorkVP Product and Design @ Opticlose Designed and built MVP for a sales optimization product that improves fit between salespeople and prospects. • Brand development including logo, marketing website, business cards, and product design• UX, design, and front-end implementation (Angular JS)• Technical product management• User and customer research• Sales and investor presentations From October 2014 to April 2016 (1 year 7 months) New YorkCo-Founder and CEO @ Tapraise Invented the idea of instant giving and built out the MVP of our first product: the "Dollar Button" for one-tap giving on websites, email, Twitter and Facebook.• Brand development including logo, business cards, and product design• UX design and front-end implementation (Angular JS) of product• User, customer, and market research• Investor and advisor presentations• Press kit From January 2014 to September 2014 (9 months) New YorkExecutive Creative Director @ Patch.com Role:• Creative director responsible for the Patch brand, products, and marketing• Partnered closely with C level product, engineering, and marketing leaders at Patch • Managed a 6-10 person product design team• Oversaw design and copy of an additional 6-8 person marketing team• Collaborated daily with Patch CEO and senior execs• Presented regularly to CEO and board of AOLProjects led:• Complete strategic redesign/pivot and implementation of the core product. Cross-platform, mobile first. Functioned as head of product, collaborating with every department and presenting to hundreds of people across the company nationally at each stage.• Conception, product design, and brand design of a new credit card-based loyalty service• Agency selection and design oversight for a new fundraising product• Ethnographic, usability, and audience segmentation research• Patch brand voice (copy style guide) for product and marketing• Patch visual design style guide for product and marketing• Writing and direction for product promotion videos From September 2011 to August 2013 (2 years) New YorkTeacher @ Miami Ad School Taught digital campaigns and platforms, mobile campaigns and platforms, and product creation/extension. Classes were centered around the meaning and value of brand, and include concepting, critique, and portfolio development. From October 2010 to June 2012 (1 year 9 months) New YorkAssociate Experience Director @ HUGE Inc. Role:• Overall strategic and creative lead for the ClearChannel radio account• Managed and mentored team members assigned to the account from the strategic plan-ning, interaction design, visual design, content strategy, research, and technology groups• Collaborated regularly with ClearChannel executives and major investorsProjects led:• Led the 20 person team dedicated to strategy, design, and launch of a new digital radioproduct (I Heart Radio).• Cross platform interaction design and visual design (web, iOS, Android, Blackberry)• Content strategy• Social media integration strategy• Advertising monetization strategy From October 2010 to August 2011 (11 months) New YorkInteraction Design Director @ R/GA Role:• Led an 11 person interaction design group dedicated to the 100+ person Verizon account• Partnered with the client to provide strategy, research, and design for hundreds of projects a yearKey projects led:• Cloud-based integrated messaging, contacts, calendar, and media management (web and mobile)• Customized Verizon-themed implementation of Android• E-commerce vision (video and interactive prototype)• E-commerce redesign• My Verizon redesign and mobile app• Cross-platform cloud services vision piece (user journey videos)• Wristband wireless health monitor• Video calling (web, Android)Other notable projects led at R/GA:• HBO.com complete redesign• Nike women product launch• Acuvue.com complete redesign• Zyrtec.com brand launch• Baby.com SMS birth announcements From January 2006 to October 2010 (4 years 10 months) New YorkInstructor - Design for Interactive Communication Program @ Massachusetts College of Art Taught an interdisciplinary course for designers and developers intended to build collaboration skills between roles in an interactive production environment. Rewrote the curriculum entirely, covering information architecture, design, branding, and web application development. From September 2003 to December 2004 (1 year 4 months) BostonExperience Design Director @ RainCastle Communications Starting as the only web designer, and was part of RainCastle’s growth from a 4 person design shop to a 35 person web shop. Responsible for information architecture, interface design & prototyping, graphic design, animation, web development, and usability testing. From 1997 to 2000 (3 years) Boston
San Francisco Bay Area
Freelance Product Manager and UX Director
July 2016 to December 2017
Director of Innovation and User Experience
2004 to January 2006
New Tilt, Inc.
Director of User Experience, Co-Founder
2000 to 2004
1994 to 1996
September 2017 to February 2020
San Francisco Bay Area
UX Director (Freelance)
April 2016 to July 2016
VP Product and Design
October 2014 to April 2016
Co-Founder and CEO
January 2014 to September 2014
Executive Creative Director
September 2011 to August 2013
Miami Ad School
October 2010 to June 2012
Associate Experience Director
October 2010 to August 2011
Interaction Design Director
January 2006 to October 2010
Massachusetts College of Art
Instructor - Design for Interactive Communication Program
September 2003 to December 2004
Experience Design Director
1997 to 2000
What company does Abel Lenz work for?
Abel Lenz works for Racket
What is Abel Lenz's role at Racket?
Abel Lenz is Co-Founder
What industry does Abel Lenz work in?
Abel Lenz works in the Internet industry.
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