Zena Amir

Zena Amir, as the esteemed Director of Amir & Sons Pte Ltd, brings a wealth of expertise and strategic vision to the preservation and promotion of the company’s renowned collection of rare and antique Persian and Afghan handmade carpets. With a deep-rooted passion for fine craftsmanship and cultural heritage, Zena has been instrumental in positioning Amir & Sons as Singapore’s oldest and most trusted establishment in the antique carpet industry since its founding in 1921. Her leadership is characterized by a keen understanding of the luxury consumer goods market, enabling her to craft compelling customer experiences that blend traditional artistry with modern retail strategies.

In her current role, Zena oversees key projects focused on expanding the company’s reach through innovative marketing initiatives, curated exhibitions, and bespoke consulting services for discerning collectors and interior designers. Her expertise in strategic planning and business development has driven the company’s growth, ensuring it remains a leader in the niche market of antique Persian and Afghan carpets. Zena’s proficiency in customer service and sales has fostered long-term relationships with clients, emphasizing authenticity, quality, and cultural significance.

Moreover, her background in food & beverage and fine dining complements her approach to hospitality and retail, allowing her to create immersive experiences that highlight the artistry behind each carpet. Her leadership in project management and team development ensures that Amir & Sons continues to uphold its reputation for excellence, authenticity, and craftsmanship. Through her strategic vision and industry-specific knowledge, Zena Amir continues to elevate the company’s legacy while embracing new opportunities within the luxury collectibles sector.