Yurike C

Yurike C. currently serves as an Experience Designer and Producer at Sony Music Solutions Inc., where she leverages her expertise to craft innovative, emotionally resonant experiences across a diverse range of physical, digital, and spatial environments. In her role, Yurike leads the planning and execution of comprehensive user research initiatives for new service design projects, meticulously defining research scope, developing interview and observation guides, and conducting immersive fieldwork. Her insights are instrumental in synthesizing user feedback into actionable concepts that inform the development of engaging, user-centered experiences. Yurike’s proficiency in experience design and emotion regulation enables her to create compelling user journeys, particularly within immersive location-based entertainment (LBE) projects that incorporate IP-based storytelling. Her work often involves designing detailed experience flows, narrative progression, and interaction points that seamlessly blend storytelling with spatial design, ensuring emotionally meaningful interactions.

With a strong foundation in information engineering and media design, Yurike specializes in integrating cutting-edge technologies such as affective haptics, Unity, and HTML to enhance user engagement. Her skills in prototyping, UI/UX design, and graphic design allow her to visualize concepts effectively, while her expertise in content management ensures cohesive storytelling across platforms. Yurike’s approach emphasizes user research-driven design, combining storytelling, spatial awareness, and technology to create immersive experiences that resonate on an emotional level. Her contributions at Sony Music Solutions Inc. exemplify her commitment to pushing the boundaries of experiential design, delivering innovative entertainment solutions that captivate audiences and deepen emotional connections with brands and IPs.