Yenuo Chan

Yenuo Chan currently serves as a Senior Planner for Women’s Retail at Coach, overseeing the strategic merchandise planning for the SGMY (Singapore, Malaysia, and Greater China) DTC (Direct-to-Consumer) and Coach International segments. In this role, Yenuo leverages her extensive expertise in data-driven merchandising strategies to optimize assortment planning, inventory management, and pricing initiatives that align with both regional market trends and global brand objectives. Her key projects often involve leading seasonal merchandising strategies, where she meticulously analyzes sales performance, consumer insights, and market dynamics to develop localized assortments that resonate with regional customer preferences while maintaining brand integrity.

Yenuo’s proficiency in advanced analytics tools such as QlikView and MicroStrategy enables her to transform complex data sets into actionable insights, facilitating informed decision-making that enhances profitability and inventory health. She is adept at balancing commercial performance with customer-centric approaches, ensuring that product assortments are tailored to regional nuances and evolving consumer behaviors. Her expertise extends to leveraging trend insights and sell-through analytics to refine inventory levels, reduce markdowns, and maximize sales productivity across multiple channels.

With a strong foundation in negotiation, sourcing, and visual merchandising, Yenuo consistently drives initiatives that elevate the customer shopping experience while optimizing operational efficiencies. Her strategic mindset, combined with her technical skills in Microsoft Excel and VBA, empowers her to develop innovative solutions that support Coach’s growth objectives in a highly competitive retail landscape. Overall, Yenuo’s role exemplifies her ability to integrate data analytics with strategic merchandising to deliver impactful results in the dynamic women’s retail segment.