Xolisa Mapatwana
Marketplace Product Manager at Vistar Media | Amsterdam, North Holland, Netherlands
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Xolisa Mapatwana currently serves as the Marketplace Product Manager at Vistar Media, where he plays a pivotal role in shaping and expanding the company's global SSP (Supply-Side Platform) strategy within the digital out-of-home (DOOH) advertising ecosystem. Leveraging his extensive expertise in product management, Xolisa oversees the development and execution of innovative solutions that enable media owners and marketers to seamlessly buy and sell DOOH inventory at scale. His strategic vision focuses on optimizing programmatic buying processes, enhancing real-time bidding capabilities, and integrating advanced data analytics to deliver targeted, measurable campaigns across diverse markets.
In his role, Xolisa manages a dynamic product roadmap that aligns with Vistar Media’s mission to revolutionize out-of-home advertising through intelligent automation and data-driven insights. He collaborates closely with cross-functional teams—including engineering, sales, and customer experience—to solve complex problems related to inventory management, ad targeting, and campaign optimization. His expertise in agile methodologies and Scrum ensures rapid iteration and continuous improvement of the platform, fostering a customer-centric approach that enhances stakeholder engagement and satisfaction.
Key projects under his leadership include the development of scalable programmatic solutions that increase transparency and efficiency for media owners, as well as the integration of innovative features that leverage AI and machine learning to improve campaign performance. With a strong foundation in sales, online marketing, and content strategy, Xolisa’s insights help Vistar Media maintain its position as a leader in the out-of-home advertising space, empowering clients to execute impactful campaigns with precision and agility. His work exemplifies a deep understanding of the intersection between technology, media, and data-driven marketing strategies.
Marketplace Product Manager at Vistar Media in August 2024 to Present
Product Manager: Product Enablement at Backbase in July 2022 to July 2024
Product Owner: Digital Onboarding at Backbase in August 2021 to July 2022
Product Manager: Digital Sales at MultiChoice Group in October 2020 to July 2021
Product Lead: Digital Services at Vodacom in October 2018 to September 2020
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Digital Marketing Institute, Professional Diploma in Mobile Marketing, September 2026
University of South Africa/Universiteit van Suid-Afrika, Bachelor of Arts (B.A.), September 2026
University of South Africa/Universiteit van Suid-Afrika, Short Course in Public Relations, September 2026
Victoria Girls' High School, September 2026
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Sales
Requirements Analysis
Business Process Improvement
Blogging
Online Marketing
Social Media Marketing
New Media
Oral Communication
Social Media
Content Management
Research
WordPress
E-commerce
Database Administration
HTML 5
Retail Marketing
Mobile Marketing
SEO copywriting
E-commerce SEO
Mobile Applications
Website Development
Marketing
Advertising
Marketing Communications
Digital Marketing
Online Advertising
Integrated Marketing
Project Management
Marketing Strategy
Content Strategy
Product Marketing
Brand Marketing
Fast-Moving Consumer Goods (FMCG)
Microsoft Excel
Mobile Devices
Product Management
Account Management
Digital Strategy
Strategy
Management
Business Strategy
Product Launch
Agile Methodologies
Business Analysis
Product Development
Customer Experience Management
Agile Project Management
Customer Experience
Telecommunications
Scrum
Mobile Payments
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Discover more about Vistar MediaWhat is Xolisa Mapatwana email address?
Email Xolisa Mapatwana at [email protected] and [email protected]. This email is the most updated Xolisa Mapatwana's email found in 2026.
What is Xolisa Mapatwana phone number?
Xolisa Mapatwana phone number is +27825263745.
How to contact Xolisa Mapatwana?
To contact Xolisa Mapatwana send an email to [email protected] or [email protected]. If you want to call Xolisa Mapatwana try calling on +27825263745. (updated on March 07, 2025)
What company does Xolisa Mapatwana work for?
Xolisa Mapatwana works for Vistar Media
What is Xolisa Mapatwana's role at Vistar Media?
Xolisa Mapatwana is Marketplace Product Manager
What industry does Xolisa Mapatwana work in?
Xolisa Mapatwana works in the Financial Services industry.
Xolisa Mapatwana Email Addresses
Xolisa Mapatwana Phone Numbers
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