Xiaodi Yang

Xiaodi Yang currently serves as the Social Media Marketing Specialist at Meet Singapore, where she plays a pivotal role in shaping the brand’s digital presence and engaging a diverse audience. Leveraging her expertise in digital media and content creation, Xiaodi spearheads innovative social media campaigns across platforms like XiaoHongShu and DouYin, focusing on authentic, high-quality video content that showcases Singapore’s vibrant hospitality scene. Her strategic approach involves meticulous content ideation, project management, and creative storytelling, which have collectively contributed to a significant growth of over 4,000 followers and 119 engaging posts covering hotel reviews, culinary experiences, and lifestyle tips.

In her role, Xiaodi combines her skills in camera operation, video editing, and film production to produce visually compelling content that resonates with Chinese viewers seeking authentic Singaporean experiences. Her background as a trained editor and videographer allows her to craft seamless narratives that highlight the unique aspects of Singapore’s tourism offerings, effectively boosting brand awareness and audience engagement. Beyond content creation, she actively manages community interactions and collaborates with local partners to ensure the delivery of compelling, culturally relevant marketing campaigns. With her deep understanding of digital marketing strategies, customer service, and social media trends, Xiaodi continues to elevate Meet Singapore’s online presence, making her an invaluable asset in Singapore’s competitive tourism marketing landscape.