Wouter Friskes

Wouter Friskes currently serves as the Fundraising & Communications Director at CARE Nederland, where he plays a pivotal role in shaping the organization’s strategic outreach and resource mobilization efforts. As a member of the Leadership Team, Wouter oversees a dedicated team of 10 full-time employees, driving innovative fundraising campaigns and impactful communication strategies that align with CARE’s mission to combat poverty and social injustice. His expertise in digital marketing, social media, and lead generation has been instrumental in expanding CARE Nederland’s donor base and enhancing engagement through targeted online campaigns, including YouTube marketing and Google AdWords initiatives.

Under Wouter’s leadership, CARE Nederland has launched several key projects focused on digital transformation, leveraging data-driven marketing intelligence to optimize fundraising efforts and maximize ROI. His deep understanding of individual fundraising, TV planning, and media buying—particularly through platforms like Google Ad Manager—has enabled the organization to develop multi-channel campaigns that resonate with diverse audiences. Wouter’s background in media and digital agencies, combined with his mission-driven approach, ensures that CARE’s communications are both compelling and impactful, fostering long-term supporter relationships.

His strategic focus on innovative digital marketing techniques, coupled with his skills in social media and lead generation, positions CARE Nederland at the forefront of NGO fundraising in a competitive landscape. Wouter’s commitment to leveraging industry best practices and emerging trends continues to drive the organization’s growth, ensuring that CARE’s vital programs reach those most in need while inspiring increased donor engagement and support.