Willi Muraskin

Willi Muraskin is a highly dedicated BI-Spezialist and Senior Controller BI at Lidl International, where he plays a pivotal role in advancing the company's data-driven decision-making capabilities. With a passion for Business Intelligence and Big Data, Willi leverages his extensive experience across diverse markets—including India, Poland, and Ireland—to develop innovative BI solutions that support Lidl’s strategic objectives. His current responsibilities encompass the development, testing, rollout, and operational management of Self Service BI products, enabling business users across various countries to access real-time insights and perform data analysis independently.

Willi’s expertise lies in analyzing complex business processes and translating operational challenges into actionable BI solutions, utilizing tools like Power BI, SAP Analytics Cloud, and MicroStrategy-Reporting. His analytical skills and deep understanding of controlling principles ensure that the dashboards and reports he designs are both reliable and tailored to meet the specific needs of Lidl’s diverse markets. As the central point of contact for Lidl’s country teams regarding Self Service BI applications, Willi collaborates closely with IT to ensure seamless integration, high availability, and a customer-centric approach to BI operations.

His strategic focus on ensuring the reliability and usability of BI tools, combined with his knowledge of blockchain and data governance, positions him as a key driver of digital transformation within Lidl. Willi’s ability to bridge technical expertise with business acumen makes him an invaluable asset in fostering a data-driven culture that enhances operational efficiency and supports Lidl’s global growth ambitions.