Will Isles

Will Isles is a dedicated Senior Product Manager at Perpetua, where he leverages his extensive expertise in product development, systems analysis, and business analysis to drive innovative solutions that enhance e-commerce performance. In his current role, Will focuses on developing and refining data-driven tools that empower merchants to make informed decisions and optimize their online storefronts. One of his key projects involves launching a sophisticated data pipeline to model Amazon Market dynamics. This initiative required meticulous requirements gathering and analysis, aligning cross-functional teams to ingest, clean, and integrate diverse data sources—including scraped data and estimated sales generated through machine learning models. The resulting visualizations enable customers to explore market trends and identify growth opportunities with greater clarity, exemplifying Will’s commitment to delivering actionable insights through effective product management and user-centric design.

Additionally, Will played a pivotal role in orchestrating the migration of over 1,500 customer accounts following a major acquisition. His strategic approach incorporated a Slack-enabled activation process, providing clients with control and transparency throughout the transition. This project not only demonstrated his skills in requirements analysis and business process optimization but also highlighted his ability to manage complex stakeholder needs and ensure seamless user experiences. With a strong foundation in requirements gathering, writing user stories, and business process analysis, Will continuously seeks to harness technology’s potential to create positive societal impacts. His passion for learning and problem-solving positions him as a key driver of Perpetua’s mission to empower e-commerce entrepreneurs through innovative, data-driven products.