Wayne Boothman

Wayne Boothman currently serves as the Managing Director of Toothpicks Creative Pty Ltd, where he leverages his extensive expertise in hospitality and retail interior design to lead the company's strategic vision and operational excellence. Under Wayne’s stewardship, Toothpicks Creative has solidified its reputation as a boutique design studio specializing in transforming restaurants, bars, cafes, kiosks, and retail spaces into captivating environments that enhance brand identity and customer experience. His leadership is instrumental in driving key projects, from initial concept development through to full-scale franchise rollouts, ensuring each space aligns with clients’ branding goals and sustainability standards.

Wayne’s deep understanding of brand development and store rollout management allows him to oversee complex projects seamlessly, coordinating multidisciplinary teams to deliver innovative solutions that incorporate sustainable design principles, furniture selection, and immersive visual branding. His proficiency in Adobe Creative Suite, photography, and web design enables him to craft compelling marketing collateral, including brochures and campaign materials that resonate with target audiences. Additionally, Wayne’s expertise in sketching and furniture design ensures that every project is both aesthetically engaging and functionally optimized.

Through his hands-on approach and industry insight, Wayne has successfully managed franchise development initiatives, guiding clients from initial branding concepts to nationwide store rollouts. His commitment to sustainable practices and innovative design solutions positions Toothpicks Creative as a leader in hospitality and retail interior design, helping brands create memorable spaces that foster customer loyalty and business growth.