Viya Lee

Viya Lee currently serves as the Creative Director and Partner at ROSA CLARÁ GROUP, where she plays a pivotal role in shaping the brand's artistic vision and strategic direction. In this capacity, she leads a dynamic team of talented designers and creative professionals, fostering an environment that encourages innovation, collaboration, and artistic exploration. Viya’s expertise in trend forecasting and market analysis ensures that each collection not only reflects the latest industry developments but also aligns with the brand’s core values of quality, craftsmanship, and sophistication. Her leadership extends beyond design; she manages the entire product development lifecycle—from conceptualization and technical design to sourcing and production—working closely with manufacturers to uphold the highest standards of quality while adhering to strict timelines and budget constraints.

Viya’s deep understanding of market and consumer research informs her creative process, enabling her to develop collections that resonate with diverse audiences and maintain a competitive edge in the luxury fashion industry. Her proficiency in color theory and technical skills allows her to experiment with innovative fabrics and silhouettes, pushing the boundaries of design while ensuring commercial viability. Additionally, her strong business acumen and project management skills facilitate seamless collaboration across departments, ensuring that creative initiatives align with business objectives. Viya’s commitment to continuous learning and her ability to adapt to evolving industry trends make her a vital asset to ROSA CLARÁ GROUP, driving the brand’s growth and maintaining its reputation for elegance and innovation in the global market.