Viren Anthonisz

Viren Anthonisz, as the Director of 4Planet Pvt Ltd, brings over seven years of extensive sales and marketing expertise, with a proven track record of leading high-performing teams to surpass targets and drive business growth. His current role places him at the forefront of Sri Lanka’s sustainability movement, where he oversees strategic initiatives aimed at reducing plastic pollution through innovative, eco-friendly solutions. Under Viren’s leadership, 4Planet has established itself as a pioneering social enterprise committed to environmental stewardship and corporate responsibility.

Viren’s key projects include spearheading the development and deployment of sustainable alternatives to single-use plastics, which has resulted in the prevention of approximately 202,910 plastic bottles from entering circulation. His expertise in identifying consumer needs and emerging trends within the FMCG space has been instrumental in creating a platform that not only addresses environmental concerns but also resonates with eco-conscious consumers. His entrepreneurial drive and strong communication skills have enabled him to forge strategic partnerships with suppliers and stakeholders, fostering a collaborative approach to social entrepreneurship.

In addition to his operational responsibilities, Viren leverages his organizational and analytical skills to optimize supply chain management, enhance brand visibility, and promote sustainable practices across various sectors. His leadership style emphasizes team empowerment and innovation, ensuring that 4Planet remains at the forefront of environmental solutions in Sri Lanka. With a deep commitment to social impact and a passion for sustainable development, Viren continues to drive meaningful change through strategic vision, effective stakeholder engagement, and a relentless pursuit of environmental excellence.