Viraj Datar
Regional Marketing Manager at Abbott | Singapore, Singapore
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Viraj Datar currently serves as the Regional Marketing Manager at Abbott, where he leverages over 14 years of extensive experience in Asia Pacific to drive strategic growth across key healthcare segments. In his role, Viraj oversees a diverse portfolio that includes the $70MM Respiratory Infectious Disease, Urine Chemistry, and Self-Tests business units. His leadership is instrumental in developing and executing innovative marketing strategies that align with Abbott’s mission to improve patient outcomes through cutting-edge diagnostics and consumer health solutions.
Viraj has been pivotal in spearheading the commercialization of high-impact products such as the $17MM Panbio™ Covid-19 Self-Tests, where his strategic approach helped capture a 27% market share and establish category leadership during a critical period. His expertise in digital-first marketing, including digital campaigns, web traffic optimization, and sales funnels, has been key to accelerating product adoption and expanding market reach. Additionally, Viraj’s focus on growth acceleration strategies has resulted in a remarkable 47% increase in the Urine Chemistry business across 12 countries, demonstrating his ability to scale operations and enhance distribution strategies effectively.
His deep understanding of B2B and B2C marketing, combined with skills in product management, pricing strategies, and sales force development, enables him to craft comprehensive go-to-market plans that drive profitable growth. Viraj’s passion for digital transformation and data-driven decision-making continues to position Abbott as a leader in rapid point-of-care diagnostics and consumer health, ensuring the company remains at the forefront of industry innovation.
Regional Marketing Manager at Abbott in September 2022 to Present
APAC Lead HCP Marketing, Brand Building & Content Excellence, J&J Consumer Health at Johnson & Johnson Consumer Health in January 2021 to September 2022
APAC Lead Digital Marketing Excellence, Self Care (OTC), J&J Consumer Health at Johnson & Johnson Consumer Health in July 2018 to December 2020
Group Customer Marketing Manager, Johnson's Baby at Johnson & Johnson in September 2016 to June 2018
Senior Product Manager, Self Care (Cough & Cold) at Johnson & Johnson in January 2014 to September 2016
Area Sales Manager at Johnson & Johnson in January 2012 to January 2014
Customer Marketing Manager, Self Care (OTC), Oral Care and Wound Care at Johnson & Johnson in June 2010 to December 2011
Senior Business System Analyst at MicroStrategy in January 2006 to February 2008
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Indian School of Business, Master of Business Administration (MBA), August 2026
North Carolina State University, Master of Science (MS), August 2026
Veermata Jijabai Technological Institute (VJTI), Bachelor of Engineering (BE), August 2026
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Web Traffic
Social Media Analytics
Sales Funnels
Pay Per Click (PPC)
Editorial Calendars
Digital Campaigns
Strategy Execution
Business Reviews
Digital Marketing
Marketing Strategy
B2B Marketing
Integrated Marketing
Multi-Channel Marketing
Business Strategy
Consumer Marketing
Product Marketing
Product Management
Project Portfolio Management
Pricing Strategy
Consumer Behaviour
Retail Sales
FMCG Sales
Sales Force Development
Consumer Insight Generation
Distribution Strategies
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Discover more about AbbottWhat is Viraj Datar email address?
Email Viraj Datar at [email protected] and [email protected]. This email is the most updated Viraj Datar's email found in 2026.
What is Viraj Datar phone number?
Viraj Datar phone number is +6591700361.
How to contact Viraj Datar?
To contact Viraj Datar send an email to [email protected] or [email protected]. If you want to call Viraj Datar try calling on +6591700361. (updated on March 09, 2025)
What company does Viraj Datar work for?
Viraj Datar works for Abbott
What is Viraj Datar's role at Abbott?
Viraj Datar is Regional Marketing Manager
What industry does Viraj Datar work in?
Viraj Datar works in the Marketing & Advertising industry.
Viraj Datar Email Addresses
Viraj Datar Phone Numbers
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