Vincent Veltman

Vincent Veltman currently serves as the Area Sales Manager for Noord-Nederland at Fenix Outdoor, overseeing the dynamic brands Hanwag and Primus. In this strategic role, Vincent is responsible for driving both sell-in and sell-through results across his territory, ensuring that collections, sales plans, and commercial strategies align with market demands and brand growth objectives. His deep expertise in the sporting goods industry, particularly within action sports, footwear, and outdoor gear, enables him to develop tailored account management strategies that foster strong relationships with key retailers and distributors.

Vincent actively engages in key account management, working closely with retail partners to optimize product placement, enhance in-store product knowledge through clinics, and execute targeted events that boost brand visibility and sell-through. His hands-on approach to training store staff ensures that product features and benefits are clearly communicated, ultimately leading to increased consumer interest and sales. Additionally, Vincent’s proficiency in sports marketing and CRM allows him to analyze market trends and customer data effectively, creating impactful campaigns that resonate with outdoor enthusiasts and action sports enthusiasts alike.

His expertise extends to organizing and managing promotional events, product launches, and clinics that serve as vital touchpoints for brand engagement. With a background rooted in retail, wholesale, and customer relationship management, Vincent’s comprehensive understanding of the sporting goods landscape positions him as a key driver of growth for Hanwag and Primus in the Noord-Nederland region. His passion for outdoor sports and commitment to delivering exceptional sales results make him a valuable asset in fostering long-term partnerships and expanding the brands’ footprint in a competitive market.